Conversion Optimization Manager
- Full-time
Company Description
We believe everyone should be able to participate and thrive in the economy. So we’re building tools that make commerce easier and more accessible to all. We started with a little white credit card reader but haven’t stopped there. Our new reader helps our sellers accept chip cards and NFC payments, and our Cash app lets people pay each other back instantly. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. Let’s shorten the distance between having an idea and making a living from it. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.
Job Description
Square is looking for a bright, highly motivated, strategic and experienced Conversion Optimization Manager to join our growing Marketing team. This is a highly visible role that requires you to be resourceful, creative, disciplined and persistent to get things done. You don’t mind getting your hands dirty where projects are never too big or too small.
This role will be responsible for crafting and executing our CRO roadmap--working to identify key opportunities, ensure strong performance for core products and initiatives, and oversee all programs and requirements. Candidates should have extensive CRO experience, with a proven ability to unify cross-functional teams to cultivate a strong testing culture and drive exponential growth for Square.
This is a position for someone who is obsessed with seeking the truth through iterative and innovative testing to understand the core belief systems of our sellers. You aspire to reshape the definition of “industry best practices.” The right candidate thrives in a fast-paced dynamic environment, possesses strong communication skills and is quick to take initiative.
You Will:
Own and manage testing roadmap initiatives, ensuring they drive value and cross-channel alignment with the wider business function through iterative and innovative testing
Retrieve strategic behavioral and psychological insights from our customers to support a range of products to empower our sellers
Develop, scope and implement digital marketing initiatives to drive conversion optimization across all channels
Analyze experiment performance, report on results and share learnings with the greater organization to drive business enablement
Contribute to repository of experimentation learnings & outcomes with the goal of fostering a testing culture
Qualifications
You Have:
3-5 years of professional experience in conversion optimization, product management, growth marketing or other data-driven digital marketing field
Highly collaborative and comfortable interacting across multiple business functions such as Creative, Product, Engineering, Analytics, Copywriting & Marketing
Solid understanding of Optimizely’s full technology stack and its applications to properly setup, launch, develop and analyze experiments
Competency in building strong hypotheses that’s ROI focused with an analytical mind to retrieve insights from data for high velocity testing
Organized and methodical in setting up processes to streamline test acceptance and cadence
Effective communicator to market test ideas and influence test-related decisions
Firm understanding of statistical concepts as it relates to conversion optimization and how to leverage to mitigate business risk
Strong project management skills
Experience managing 3rd party relationships
Nice to have:
Working proficiency in a programming or scripting language a plus
Interest in applying machine learning principles to CRO a plus
Additional Information
At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.