Paid Marketing Lead

  • London, United Kingdom
  • Full-time

Company Description

We believe everyone should be able to participate and thrive in the economy. So we’re building tools that make commerce easier and more accessible to all. We started with a little white credit card reader but haven’t stopped there. Our new reader helps our sellers accept chip cards and NFC payments, and our Cash app lets people pay each other back instantly. We’re empowering the independent electrician to send invoices, setting up the favorite food truck with a delivery option, helping the ice cream shop pay its employees, and giving the burgeoning coffee chain capital for a second, third, and fourth location. Let’s shorten the distance between having an idea and making a living from it. We’re here to help sellers of all sizes start, run, and grow their business—and helping them grow their business is good business for everyone.

Job Description

Square is looking for a strategic, creative and results-oriented marketer to join our London team as our paid marketing lead. Reporting into the Head of UK Marketing, you will be responsible for managing our UK paid marketing and campaign planning across both mass media and performance channels as well as direct reports within the paid marketing team. The ideal candidate will have experience in planning both brand and performance campaigns, managing external agencies, building and managing marketing teams and have a strong track record of successfully working in cross-functional organisations. They will feel comfortable interacting with senior management and external partners, & will thrive in a fast-paced, innovative environment.

You Will:

  • Design and execute integrated marketing campaigns focused on customer acquisition, product launches and overall business growth

  • Manage paid media spend across all channels, including TV, OOH, print, direct mail, search, social, display advertising and more

  • Oversee campaign management and reporting, including in-depth analytics of LTV, CPA and ROI

  • Direct optimisation of targeting, creative, media and budget allocation to maximise effectiveness, including a robust slate of testing to identify new channels or tactics to drive future growth

  • Be very comfortable with a data-driven marketing approach and using data to both make decisions and to report on marketing performance across all channels

  • Ensure unified messaging, consistent branding, and collaboration across all marketing campaigns in conjunction with the content, growth and communications teams

  • Manage all relevant marketing agencies

  • Collaborate with UK product marketing, partnerships, sales, account management and other counterparts to deliver on cross-functional strategies and plans

  • Work closely with the US paid marketing team to leverage best practices and share learnings

Qualifications

You Have:

  • A BA or equivalent practical experience

  • Minimum 6 years relevant marketing experience

  • Extensive campaign planning experience from brief through execution, including campaigns spanning both mass media and digital channels

  • Proven capability managing and optimising marketing channels, closely monitoring cost per customer acquired and customer lifetime value to maximise ROI

  • Experience with managing budgets, reporting on performance, and presenting to senior leaders

  • Experience managing creative and media agencies to deliver outstanding performance

  • Strong analytical capabilities and proven experience using data to make marketing decisions and evaluate marketing performance

  • An integrated marketing mindset and excellent understanding of the interplay offline and online and between paid and owned channels

  • Excellent writing skills and a keen visual sense

  • Ability to work within tight deadlines, adjust to changes in priorities and balance short term needs with long term strategic initiatives

  • People management experience and the ability to work effectively in a highly collaborative and global team environment


Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.