Content & Social Media Manager
- Full-time
Company Description
Job Description
The Square Marketing team works to acquire new Square sellers through self-service and lead generation campaigns and strategies. In this role, you will work to achieve these goals by owning creative and content development as well as free media channels including SEO, email, Twitter and Facebook. You will drive content-based strategies ranging from native content placements to paid amplification to webinar and whitepaper programs. You will also leverage marketing automation to help drive incremental value out of existing programs and work cross functionally with paid and local marketing channels. At Square, we are data-driven in everything we do. You should have a creative, innovative approach anchored in an obsession with analytics.
You will:
Own the UK website experience, including the development of landing pages, emails, programmes and other marketing collateral via marketing automation platform
Manage UK social media channels, including Facebook, Twitter, Instagram and YouTube
Work closely with the US SEO team to identify new opportunities to grow the organic search channel
Identify and acquire editorial links to supplement organic search traffic and activation growth
Manage content asset development, including authoring content pieces and amplifying their reach across all channels
Write creative briefs and manage creative development in conjunction with the paid marketing team
Drive innovative marketing programs to increase upper funnel awareness of core products and achieve deeper penetration in emerging segments
Manage native and partner-based content marketing opportunities (including dedicated educational email blasts, paid amplification and upper-funnel paid social media campaigns)
Build impactful webinar, whitepaper and content programmes, including personalisation and define and implement lead nurturing and lead routing programmes
Qualifications
You have:
A university degree with 2-4 year post-university marketing experience
Strong experience in content marketing, writing for UK audiences
Experience managing creative development via internal and external agencies
A creative approach
An energetic and willing attitude
Ability to think strategically and develop comprehensive, data-driven marketing plans
A love of data and can analyse a marketing funnel; you can identify and size different growth opportunities and the various ways to meet them
First-hand, in-depth experience with marketing automation systems
Experience with Google Analytics
Even Better:
Experience in B2B marketing, with exposure to both small & medium-size businesses
Experience working with enterprise-level SEO suites: BrightEdge, STAT, DeepCrawl, Majestic
- Familiarity with the following analytics tools: Google/Bing Webmaster Tools, Screaming Frog, aHrefs