Marketing Operations Coordinator

  • Full-time

Company Description

At Spear, our mission is to help dentists and their teams pursue and achieve “Great Dentistry.” Spear drives dental practice growth by advancing our clients clinical skills, improving their practice management capabilities and enhancing the patient experience by leveraging both our deep dental expertise and our technology forward solutions. We offer holistic solutions that include a full learning management system, a practice consulting service supported by a robust analytics platform and industry experts, and patient engagement tools that complement the normal workflows within a dental practice. In addition, we deliver live, collaborative education led by the brightest clinical and business minds in dentistry through virtual seminars and events, as well as through hands on learning opportunities at our state-of-the-art campus in scenic North Scottsdale. Discover how you can join our diverse and talented team and make an impact at one of the most dynamic companies in Arizona.

Job Description

​​​​​​The Marketing Operations Coordinator will be responsible for performing basic CRM administrative duties and will provide project support to the marketing team while utilizing technical knowledge and HTML coding skills.

Details of Role: 

HubSpot CRM Administrative Duties: (60%) 

  • Meet with HubSpot rep weekly to review requests, reports, and explore new integrations or updates to the HubSpot platform 
  • Perform data clean-up and manage data integrity in the CRM through process implementation, establishing best practices as needed. 
  • De-duplication – Manage in conjunction with NetSuite deduplication efforts 
  • Data validation – Sample records and identify discrepancies, then proposing solutions 
  • CRM maintenance – Make suggestions to EA on records that may be removed 
  • Create and manage reports in HubSpot with clearly established goals, analyzing various and visualizing data in a meaningful way 
  • Create and manage active contact lists using IF, AND, OR criteria to create effective contact segmentation in HubSpot 
  • Oversee and perform data imports for Marketing email lists 
  • Review error reports and identify solutions to correct or minimize errors 
  • Generate reports with meaningful insights to measure the effectiveness of marketing campaigns and strategies 
  • Import data from NetSuite to HubSpot ~1x per month 
  • Create and update forms, vetting business use for new forms and monitoring submissions 
  • Create and implement workflows for marketing drip campaigns 

Production & Marketing Project Support: (40%) 

  • Provide support for the Spear Digest process:  
  • Create monthly Jira epics, all individual story tickets, and Canto folders 
  • Development Phase 2 – clean-up HTML code, add standard formatting, and manage Digest images in AWS 
  • Provide support for Marketing development projects: 
  • Create and update HubSpot landing pages, templates, or emails, relying on HTML/CSS coding skills as needed 
  • Review project requirements with the Marketing Project Manager to accurately identify development needs and outline clear development instructions 
  • Collaborate with marketing’s web developer on new projects individually and with participation in project kick-off calls, and provide support on current projects as needed 
  • Create documentation for Marketing production or operations processes in Confluence 


  • Bachelor’s degree in Management Information System Management, Marketing or similar degree, or equivalent work experience  
  • 2+ years CRM/marketing automation system administrative work (HubSpot, Marketo,, etc.)  
  • Data analysis and data visualization experience 
  • Strong written and verbal communication skills 
  • HTML coding – Intermediate experience 
  • Detail-oriented 
  • Familiarity with Jira is a plus 

Additional Information

What Spear Offers

As the leader in our industry, we rely on the creativity and expertise of our people to deliver the best for our clients. In return, we invest in our employees by offering a diverse suite of benefits. We believe in offering choice and flexibility to keep our employees and their families healthy and happy today forward.

  • Great Work/Life Balance - Unlimited time off program along with paid time off for volunteering. We also have shorter meetings times and Core Hours to help support a healthy work life balance for employees in all time zones!
  • Comprehensive Health & Wellness Benefits - Medical (including your pets!), Dental, & Vision benefits and a 401k with a generous match. We also offer Maternity & Paternity Leave. Additional benefits include Mental Health Day, and the Maven Maternity & Health Joy apps.
  • Company Sponsored Events - Think costume contests, annual Wellness Day, May the 4th be with you, Friday afternoon "Get Giphy With It", team builders, and 5k’s!
  • Career Development Pathways - Career development through continuous coaching, training, and on the job learning along with a quarterly review process.
  • Remote and Hybrid Work Options - You can work remote, onsite, or anywhere in between! We know great talent lives all over! If you don't live in Arizona and are interested in working at Spear, we will consider each state on a case-by-case basis due to the implications of doing business in each state.
  • STRIVE Program - Our peer recognition program that helps us celebrate one another's efforts and accomplishments. We like to recognize and reward the most amazing coworkers around!
  • DE&I - We care about each other and have our Spear Collective groups to support this to ensure everyone feels a strong sense of belonging.
  • Transparent Communication - We believe in a collaborative and trustworthy workplace with bi-weekly Company Wide All Hands Meetings and weekly 1:1's. We also send out weekly Office Vibe surveys to all employees for insights and feedback - we listen so we can make positive changes!


Spear Education deeply values diversity and what it brings to our communities and our organization. 

Everyone is welcomed here, regardless of how you look, your physical abilities, where you come from, when you were born, what you believe in, how you identify, who you love, how you think, and whether or not you have served.

We seek to create a culture where each person feels heard, supported and engaged in a positive, empathetic way. 

We are allies in, and advocates for, our shared humanity.

All your information will be kept confidential according to EEO guidelines.