Manager, Digital Product Analyst (Atlanta or NYC based)
- Full-time
- Department: DTC & Performance Marketing
Company Description
Overview
SPANX isn’t your average company. We revolutionized an industry by challenging the status quo and putting the customer first. While we live in the fashion and retail world, we don’t obsess trends, rules or conventional ways of running a business. Rather – we set the trends, create solutions, and we obsess product with out-of-the-box-thinking and patented technology. Spanx is beloved around the world by customers and celebrities alike for our comfort-first approach to must-haves like shapewear, apparel, jeans, active, leggings, bras and beyond! We elevate women through product and empower them to look and feel their best. And we think we’ve only scratched the surface. We are a high-growth, innovative and ambitious company and we are embarking on an exciting trajectory of both digital and international expansion.
Job Description
About the role
SPANX is seeking a customer-focused and data-driven Digital Product Analyst to provide actionable insights to Spanx.com. They will be responsible for experimentation, measurement, business case creation, and user behavior analysis across multiple Digital Product & Engineering teams. Our ideal candidate is enthusiastic, data-obsessed, and has a passion for designing and validating measurement plans then synthesizing the results into clear and actionable recommendations. They should have experience collaborating cross-functionally, with teams including digital product, product design, engineering, ecommerce, marketing and business intelligence.
This role can be New York City or Atlanta based, and reports to our Vice President, Digital Product.
You’ll love it because you will…
- Lead the a/b testing, business case creation, and measurement program with a focus on designing and implementing strategies that improve conversion rate and the Spanx on-site and post-purchase experiences (a/b, multivariate, pre/post).
- Partner with Digital Product to establish primary and secondary KPIs to consider when evaluating consumer path to purchase and overall improved experience online
- Bring a practical perspective to digital analytics, with a bias towards efficient light-weight, and high-reward solutions
- Partner with Digital Product, Engineering, Ecommerce, Marketing, CI, and CX teams to design and operationalize measurement plans for new features and functionality
- Identify and simplify complex data insights and testing outcomes into clear and strong recommendations to cross-functional stakeholders, enabling teams to take data-driven actions
- Key knowledge holder on all things Google Analytics, Shopify Analytics, and Content Square including our web events and properties – enabling stakeholders to access data and monitor KPIs by building dashboards and reports
- Work within a fast-paced, innovative environment
Qualifications
We require…
- 5+ years of work experience in consulting, strategy, digital marketing, or ecommerce with a focus on site experience
- 5+ years of experience building business cases and measurement plans based on customer insights
- Expertise in key web analytics tools (e.g. Google Analytics, Adobe Analytics), web testing platforms (e.g. Optimizely, Adobe Target, Google Optimize, etc), and user experience platforms (Fullstory, Content Square).
- Expertise in Excel, Tableau, and data analysis; ability to determine statistical significance of results
- Proficiency with probability and statistics
- Expertise with analytics tools and web traffic reporting, and ability to do deep data analysis and drive summarized recommendations to Digital Product team
- Solution-orientated, self-starter with a hands-on approach
- Outstanding ability to think creatively, strategically, and identify and resolve problems
- Strong communication, organizational, time management, and analytical skills
- Ability to turn complex data and insights into easily understood data stories
- Enthusiastic, passionate, and creative; thrives on thinking outside the box to create best-in-class customer experiences
Additional Information
About Spanx
In 2000, Sara Blakely had a party to go to, a pair of white pants and a struggle to find the right undergarments. So, she cut the feet out of her control-top pantyhose, creating a smooth canvas to wear under her clothes. Through sheer tenacity and a strong belief in herself, she revitalized the hosiery industry and created a new category. Since her original invention of footless pantyhose, SPANX has created thousands of other products – all centered around creating wardrobe solutions and empowering customers to look and feel their best. We dream big, think forward and give back. We challenge the status quo and aim high. We hustle hard, but we never take ourselves too seriously… because where’s the fun in that?
All your information will be kept confidential according to EEO guidelines.
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