Digital Marketing Analyst - Charlotte

  • 4401 Colwick Rd, Charlotte, NC 28211, USA
  • Full-time

Company Description

Marketing and Guest Experience Center

Sonic Automotive is a Fortune 500 company that is transforming the way people shop for, buy and service their vehicles. Our talented team work together to ensure we provide an experience unmatched by our competitors.

Our associates are happy to work here because:

  • We boast the lowest turnover in the industry.
  • We provide award winning training (Training Magazine Top 125, and Brandon Hall Awards).
  • We are committed to developing and promoting within the company.
  • We are technology based - most jobs use IPads or IPhones that we provide.
  • Our benefits are extremely competitive with Medical, dental, vision, HSA, 401k and PTO.
  • We encourage peer to peer teamwork and recognition.
  • Special benefits to purchasing and leasing a car.
  • Personal Automotive Concierge Service.

If you want to find out more about the types of jobs we have here, we've highlighted a few.

We're proud of what we're doing here. Come and join us!

Job Description

Sonic Automotive’s Digital Marketing Team is a progressive marketing team evolving with digital marketing trends and implementing full life-cycle digital marketing campaign solutions for the 100 plus dealerships they support.   The team is looking for a passionate Digital Marketing Professional to join their team!     

The Digital Marketing Analyst will be responsible for working within Sonic’s digital marketing platform to develop strategies and execute those strategies for Sonic Automotive’s dealerships.

The Digital Marketing Analyst will work closely with:

  • Key internal tools to design, execute, and monitor/measure the performance of stores & campaigns across digital & social channels

  • Internal and external digital channel managers (e.g. Regional Marketing Managers, social, CRM, search, websites & content, 3rd party programs, etc) to set strategy and then optimize the performance of each channel to drive lead generation sufficient to achieve sales & service targets

  • Leadership teams to set and measure retail website goals, sales, budget expectations, and overall multi-channel digital marketing strategy & performance

Responsibilities:

  • Develop and implement sustainable strategies to drive incremental growth in quality traffic & conversions from dealership websites, search marketing, Social Media, CRM, etc.

  • Be the subject matter expert of Sonic Automotive’s digital marketing partner platform(s), process, and approach.  

  • Develop and maintain working relationships with the in-market Regional Marketing Managers ensure alignment to business needs

  • Develop, manage, and deliver multi-channel digital marketing campaigns using the Sonic Automotive marketing partner platforms

  • Measure and report on all key metrics associated with owned digital marketing campaigns

  • Pro-actively identify digital marketing traffic opportunities to drive sales and service quality traffic to the Sonic dealerships.

  • Track site & page level analytics data and recommend strategy/approach improvements to content, digital campaigns, targeting, ad copy, etc.…

  • Improving the usability, design, content, and conversion of all retail websites

  • Evaluate customer research, market conditions and competitor data for high performing digital marketing campaigns based on the insights

 

Qualifications

 

  • Bachelor’s degree or higher

  • Proven success managing PPC & social media campaign strategy development, execution, management, and measurement

  • Working knowledge of SEO principles and experience in managing performance

  • Highly organized, task and detailed oriented

  • Ability to analyze and interpret data effectively

  • Strong written and oral communications

  • Be a student of the digital marketing industry

  • 3+ years of digital marketing experience, with a clear history of success in digital campaign creation & execution

  • Certifications and/or experience with paid and organic search and social marketing strategies and & supporting technology, such as Search Console, Google My Business, Facebook, as well as the major search engine(s) and products: Google Analytics, Adwords, GTM, Bing Ads, TrueView, etc.

  • Strong understanding of automotive retail specific and general current online marketing concepts, strategy and best practices

Additional Information

All your information will be kept confidential according to EEO guidelines.

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