Senior Customer Marketing Manager

  • Bracknell, UK
  • Employees can work remotely
  • Full-time

Company Description

Snow’s mission is to provide complete insight and manageability across all technology. We ensure the trillions spent on all forms of technology drives maximum value. Today, more than 4,000 organizations around the world rely on Snow's platform to provide visibility, optimize usage and spend, minimize risk and enhance services. Every team member, from leadership to the front lines, is committed to helping our customers thrive in an era of digital transformation.

Job Description

To sustain our explosive growth and deliver on our customer promise, we are looking for a hands-on, enthusiastic customer marketing professional to join our team. As part of the Global Integrated Marketing team, the Senior Customer Marketing Manager will own customer lifecycle marketing and advocacy programs globally, focusing on the strategic success and growth of our customer base and increasing engagement with prospects and customers, by surfacing exceptional customer evidence. One of our key company priorities is creating a powerful customer experience, and you will be a critical customer-centric champion supporting this initiative. In addition to direct interaction with our customers around the world, this position will involve collaboration with key internal stakeholders across our Marketing, Customer Success, Field, and Product organizations. This role will have a couple of direct reports, so a passion for developing people is a must.

Key responsibilities will include:

Customer Programs

  • Create and implement programs and campaigns to drive engagement, retention, up-sell and cross-sell opportunities
  • Produce customer-specific collateral and assets as needed to support full life-cycle campaigns
  • Measure, analyze and optimize campaigns to align with business objectives, partnering closely with Demand Gen, Sales and Customer Success to achieve their goals
  • Organize and support Special Interest Groups and Workgroups focused on end users
  • Scale online customer events and community initiatives to support customer marketing goals
  • Own key initiatives such as the Technology Intelligence Awards program, Customer Advisory Board (CAB), quarterly customer newsletter, Reachdesk direct mail and gifting

 

Customer Data & Process

  • Work with Marketing and Sales Ops to improve the quality and reach of our customer database
  • Work with Demand Gen, Product Marketing and Marketing Ops to understand, segment and target customer personas
  • Create strategic alignment and implement improvements around current processes and the customer lead funnel

Customer Advocacy

  • Own the Snow Champions program, redefining and expanding customer advocacy at Snow, using Crowdvocate (integrated with SFDC for managing references, tracking and measurement)
  • Create case studies across various media (full written case studies, short form for social media, video, podcasts) to amplify Snow customers’ amazing achievements, highlighting how Snow helps its customers reach their business outcomes
  • Develop exceptional relationships with customers, and help support senior and executive touchpoints with customers, to truly place customers at the center of our world (a core value at Snow)

Qualifications

  • Minimum of 5 years previous B2B marketing experience, preferably in enterprise technology
  • Passionate about delivering excellent customer experiences and ensuring our customers get maximum value from their investment with Snow
  • Strong customer engagement experience at all levels
  • Strategic thinker and project manager with a high bar for quality and “can do” attitude
  • Organized with an aptitude for multi-tasking and prioritization in a dynamic environment
  • Accomplished in reporting metrics and demonstrating ROI
  • Online and offline event management experience
  • Excellent writing, editing and verbal communication skills
  • Knowledge of Marketo, Salesforce and advocacy automation tooling is a plus
  • Comfortable working with a global program that spans multiple regions and time zones 
  • Excited to join a team who thrives on cross-functional engagement to achieve our objectives

 

 

Additional Information

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