(Senior) Field Marketing Manager, UK

  • Bracknell, UK
  • Full-time

Company Description

Snow’s mission is to stop organizations overpaying for the software they use, today and tomorrow. We help organizations optimize software availability, compliance and cost savings through delivery of on premise and cloud-based Software Asset Management solutions. Today we are the largest and most successful dedicated developer of SAM solutions with staff all over the world in regional locations. To sustain our explosive growth, we are looking for the brightest, and most highly-skilled people who have their best work ahead of them. Now is the right time to join Snow.

Job Description

Background & team

Are you a modern Field Marketing Manager? Can you seamlessly blend digital and live demand generation together into a truly integrated campaign? Can you guide the prospects through the digital buyer’s journey, then manage them equally well through the sales cycle? Do you understand how to balance real-world with virtual, all the while using data to drive your decisions? If so this just might be the job you have been dreaming of.

The ideal candidate will be comfortable working in a fast-paced, energetic, high growth environment and will be very target focused. You will have demonstrable experience managing fully integrated direct/digital marketing campaigns, be very organized and able to manage a range of campaigns at once. Campaigns may often be fluid so you also need to be flexible and tolerant of shifting priorities. You will have an eye for detail, be conscious of correct branding at all times, and be a good writer. You will also be very good at profiling data to ensure each campaign reaches the correct target audience. Your role really only consists of 3 things: create, convert and close sales pipeline.

This is an incredible opportunity for an ambitious, experienced marketing professional to take on a meaty marketing role with a fun and fast-paced organization. 
 

What you’ll be doing

 

  • Work closely with leadership team to devise and drive a comprehensive EMEA marketing strategy which builds out our market presence, go-to-market strategy and identify new opportunities which are in sync with Snow’s overall global objectives.
  • Executing regionally integrated marketing programs to take prospects on a journey
  • Work with field sales teams to define areas of needed pipeline growth
  • Work with key internal stakeholders to ensure supporting programs are available to create/accelerate pipeline and build relationships that impact deal growth through targeted activities
  • Drive 1:1 and 1:few customer engagements both direct and digital to drive sales pipeline
  • Track program results, measuring program success and reporting metrics via Salesforce.com (SFDC), Marketo and Qlik tools
  • Share results with marketing organization and sales regularly and use KPIs to implement improvements to future planning cycles
  • Communicate and execute industry events to local teams across sales segments
  • Collaborate with product, content, digital, channel, demand generation, corporate and other field marketing teams to implement joint marketing campaigns in region
  • Manage quarterly programs within budget
  • Ensure data is highly targeted and messaging is relevant to the target audience
  • Ensuring adaptive learning from past campaigns, use of A/B split testing (and others) to guide future marketing campaigns
  • Lead the creation of marketing and sales materials to support Snow’s SAM value proposition
  • Work with stakeholders across Snow to create sales decks, product collaterals, white papers, blogs, videos and other media to support the sales process
  • Help develop value propositions and key messaging
  • Help position organization as a voice of authority and knowledge to audiences tasked with managing software licensing and compliance
  • Ensure the analyst community understands the Snow value proposition
  • Analyze and research the SAM market to create competitive intelligence and maintain battle cards and FAQs

Qualifications

What we require from you

Need to have…

  • Experience of delivering campaigns within a B2B software / tech vendor/ software industry
  • Experience developing Digital and Social Marketing programs
  • Experience fully integrating live events, webinars, digital content, social media, and targeting to ensure best possible demand generation results
  • Excellent working knowledge of CRM / Automation tools to deliver campaigns - Salesforce.com and Marketo are highly preferred
  • Marketing automation
  • Strong copywriting skills
  • Strong data analytics
  • Results-driven individual who is able to work to deadlines and meet targets
  • Strong understanding of Americas markets and regions
  • Proven ability to apply knowledge of strategic planning of marketing programs to execution of lead generation, channel development and brand building programs.
  • Broad and applied industry knowledge developed in hardware and software arenas with experience in ITSM and SAM a huge advantage 

We see that you are a person who…

  • Likes to keep score and understands the value of data-driven decisions
  • Never ceases to find new and better ways to drive sales pipeline
  • Understands the symbiotic relationship between sales and marketing
  • Results driven individual who is able to work to deadlines and meet targets
  • Strong background in metrics tracking. Experience building reports and dashboards in sales and marketing automation systems – SFDC, Marketo, Qlik
  • Enterprise software background with strong solution selling knowledge
  • Proactive, self-motivated, innovative, collaborative, multi-tasker, creative and analytical
  • Excellent oral and written communication skills
  • Proven ability to excel in a fast-paced environment is extremely important
  • Strong team player with a positive attitude

Qualifications / Skills

  • Bachelor’s degree or Masters preferred

Additional Information

Snow Software is an equal opportunity workplace and an affirmative action employer. 

We are always committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Discrimination is not welcome on the basis of any other status protected by the laws or regulations in the locations where we work.

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