Social Media Manager

  • Full-time

Company Description

Snow’s mission is to stop organizations overpaying for the software they use, today and tomorrow. We help organizations optimize software availability, compliance and cost savings through delivery of on premise and cloud-based Software Asset Management solutions. Today we are the largest and most successful dedicated developer of SAM solutions with staff all over the world in regional locations. To sustain our explosive growth, we are looking for the brightest, and most highly-skilled people who have their best work ahead of them. Now is the right time to join Snow.

Job Description

Reporting to the Senior Corporate Communications Manager, this is an exciting opportunity to join the Brand & Communications team. As Social Media Specialist, you will be responsible for creating and publishing organic content on all Snow social media platforms, primarily LinkedIn and Twitter, to build brand awareness and create engagement across various audiences. You will contribute Snow’s global media strategy and with the help of leadership, internal stakeholders, and subject matter experts, you will help build and maintain Snow’s social media editorial calendar. This role is also a key contributor to the paid social program which is managed by the Digital team. The Social Media Specialist is a storyteller with impeccable writing and editing skills. This is a highly visible position that will involve close collaboration with stakeholders in Executive Leadership, Marketing, Product, Customer Success and Sales.  

This role is plays an important part in maintaining the brand and key messages of the company. Strong writing and analytical skills are the most essential qualities for this role.

Job Responsibilities:

  • Creating consistent, meaningful content on all social media platforms, including writing and editing organic social media posts, improving customer engagement, and promoting organic social media campaigns
  • Create and manage Snow social media editorial calendar
  • Collaborate with Digital team on paid social media campaigns
  • Work with Brand team members to conceptualize and implement content for social media
  • Collaborate with other departments to source organic content and support current company campaigns
  • Track analytics and create reports detailing successes and failures of organic social media campaigns and proactively recommend improvements
  • Ensure that all social media material aligns with brand standards
  • Stay up to date with the latest social media best practices and technologies.

Qualifications

Required:

  • Minimum 4 years of social media management
  • Experience and knowledge in copywriting, proofreading and editing
  • Superior communication and organizational skills
  • Familiarity with social media management tools such as Hootsuite
  • Basic understanding of SEO and web traffic metrics
  • Experience with doing audience and buyer persona research
  • Good understanding of social media KPIs
  • Team-oriented and able to work in a collaborative environment
  • A strategic thinker who is also an enthusiastic practitioner 
  • Strong project management and analytical skills 
  • Self-motivated, team-oriented, goal-oriented
  • Familiarity with Microsoft Office applications and/or project management tools (Monday.com, Asana, Basecamp, etc.)
  • Bachelor’s degree in communications, marketing or similar field
  • It’s preferred that this individual be comfortable with technical topics in the B2B technology market to help us build a new category

Additional Information

This is a chance for you to accelerate your career and succeed in an environment where you will have the possibility to make a daily impact. Every day you will get to work alongside helpful and down-to-earth colleagues who are dedicated and ambitious. We fully recognize that it is our employees that make Snow a success and the global leader in the development and delivery of dedicated SAM solutions. If you are the right person for the role, we will offer you exciting and developing assignments and you will get to be part of a fantastic journey within a dynamic high-growth business.

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