Senior Global Marketing Operations & Insights Manager

  • Full-time

Company Description

Snow Software is the global leader in technology intelligence solutions, ensuring the trillions spent on all forms of technology is optimized to drive maximum value. More than 4,000 organizations around the world rely on Snow's platform to provide complete visibility, optimize usage, and spend, and minimize regulatory risk. Headquartered in Stockholm, Snow has more local offices and regional support centers than any other software asset and cloud management provider, delivering unparalleled results to our customers and partners. To sustain our exciting growth, we are looking for the brightest, and most highly skilled people who have their best work ahead of them. Now is the right time to join Snow.

Job Description

Reporting directly to, and working closely with, the Global Marketing Operations Director, the Senior Marketing Operations & Insights Manager is a critical strategic role on Snow's global marketing team, providing operational excellence, analytical leadership and insightful analysis and senior management reporting. This is an exciting opportunity for an experienced marketing operations, data, and analytics professional to support to the Global Marketing team to in optimizing program delivery, reporting and performance across all channels.

What you will be doing:

  • Implement marketing KPIs relevant for the marketing departments objectives
  • Measure the performance and effectiveness of marketing programs
  • Weekly reporting on marketing KPIs to the organization
  • Optimize marketing program delivery, reporting and performance across all channels
  • Monitor and manage data quality and provide data-driven insights to inform investments and plans
  • Responsible for supporting regional / global stakeholders from a reporting perspective
  • Support with Sales Development reporting and technology requirements, including delivery of lead flow to our SDR team
  • Be the driver of efficiencies and creativity in marketing processes to enable more effective execution
  • Proactively monitor and manage data quality and provide data-driven insights to inform investments and plans
  • Dashboard Management: Establish dashboards to provide self-service across theaters and marketing functions
  • Support with Business Development reporting and technology requirements, including lead process ownership and delivery of lead flow to our BDR team
  • Ensure data quality in reporting from point of data capture.

Qualifications

  • Qualifications & Experience
  • 5+ years of direct experience implementing, maintaining and optimizing marketing technology and campaign management platforms
  • 3+ years of direct experience with Marketing Ops A/B testing, data augmentation, audience segmentation, analytics, and targeting
  • 3+ years’ experience with Google Analytics
  • Practical experience in reporting across platforms (Google Analytics, Marketo & Salesforce) and the best practice implementation & use of each platform for reporting.
  • Ability to architect solutions and internal data flows to streamline and simplify complex lead workflows
  • Experience working with IT Operations using user stories / acceptance criteria in Jira to facilitate business / technical requirements
  • Understanding of the end-to-end flow of the marketing demand waterfall, marketing data, and the day-to-day operational requirements of a marketing function, including email marketing, social media marketing, UTM management, SEO, and SEM/paid advertising
  • Experienced at cross-functional collaboration and executive level communication / delivery: An analytical and consultative thinker who can take data and paint a path forward
  • A powerhouse with both Salesforce and Marketo
  • Hands-on experience with a leading BI tool such as Power BI
  • Excellent Excel skills and know-how
  • Ability to work well in a fast-paced environment, with an appreciation of working within a global organization
  • Results-driven and able to work to deadlines
  • Excellent communication and presentation skills
  • Strong team player

Additional Information

Pay & Benefits:

  • Competitive Pay + Commission
  • Stock Options
  • 100% Employer Paid Benefits for Employee for Dental, Medical Insurance, Vision, Life, STD, LTD
  • 401k with Employer Matching Contributions
  • Employer HSA Contribution
  • Unlimited Vacation

This is a chance for you to join a challenging and inspiring environment where you will have the possibility to make a daily impact. Every day you will work alongside helpful and down-to-earth colleagues who are dedicated and ambitious. Together we create an innovative environment that drives Snow forward. If you are the right person for the role you will be part of a fantastic journey in a dynamic, high-growth business.

We are looking forward to your application.

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