Snow’s mission is to stop organizations overpaying for the software they use, today and tomorrow. We help organizations optimize software availability, compliance and cost savings through delivery of on premise and cloud-based Software Asset Management solutions. Today we are the largest and most successful dedicated developer of SAM solutions with staff all over the world in regional locations. To sustain our explosive growth, we are looking for the brightest, and most highly-skilled people who have their best work ahead of them. Now is the right time to join Snow.

Snow’s Product Marketing organization brings new products to market, owns strategic pricing, creates compelling product messaging that tells our product story through collateral such as E-books, whitepapers, blogs, videos, and more. 

The ideal candidate finds it easy to translate technical concepts into consumable content for readers, has experience hosting webinars/podcasts, and serving as a technical Subject Matter Expert for their product. Success in role is measured by how effective the go-to-market and sales enablement plan built by the Product Marketing Manager works to hit expected product annual contract value (ACV) targets.

This role will manage Snow’s cross-sell and upsell portfolio which includes our security product Risk Monitor and automation engine Productivity Optimizer.

RESPONSIBILTIIES

•  Pre-Build: Work with Product Management to determine target market and audience and contribute to product business cases
•  Build: Develop product positioning and messaging and work with cross-functional partners on product pricing & packaging strategy
• Post-Build: Create Marketing Bill of Materials (BoM) and manage product launch to execution
• Product Launch: Successfully release new product into market and ensure Field and Partners are trained on new product/features
• Pipeline Management: Actively manage product pipeline to determine product health and develop action plan to address risk or double down on growth
• Product Advocacy: Be subject matter expert (SME) in targeted buyer persona and assess how product go-to-market must adapt based on market and competitive environment

• Previous work experience in Cloud, Security or SaaS industries
• Must be able to translate technical concepts into natural language
• Must be able to translate market and competitive insights into actionable intelligence
• Analytical thinker who has experience leveraging insights to change product ACV trajectory
• B2B Marketing Experience
• Business/Marketing/Engineering degree
• MBA preferred

Who You Are:

The successful candidate must be willing and able to work in a busy, dynamic environment. They must be able to work as part of both local and global teams to deliver customer excellence and success. The ideal candidate must be attention focused, analytical and hold a high degree of accountability to help build and protect the strong Snow Software brand image.

What we offer:

This is a chance for you to accelerate your career and succeed in an environment where you will have the possibility to make a daily impact. Every day you will get to work alongside helpful and down-to-earth colleagues who are dedicated and ambitious.

We fully recognize that it is our employees that make Snow a success and the global leader in both Software Asset Management and Cloud Management Platforms. If you are the right person for the role, we will offer you exciting and developing assignments and you will be part of a fantastic journey within a dynamic high-growth business.

Snow Software is an equal opportunity workplace and an affirmative action employer. 

We are always committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Discrimination is not welcome on the basis of any other status protected by the laws or regulations in the locations where we work.