Snow’s mission is to stop organizations overpaying for the software they use, today and tomorrow. We help organizations optimize software availability, compliance and cost savings through delivery of on premise and cloud-based Software Asset Management solutions. Today we are the largest and most successful dedicated developer of SAM solutions with staff all over the world in regional locations. To sustain our explosive growth, we are looking for the brightest, and most highly-skilled people who have their best work ahead of them. Now is the right time to join Snow.

Lead the go-to-market planning and execution for Snow’s recently acquired cloud management platform. Snow’s Product Marketing organization brings new products to market, owns strategic pricing, creates compelling product messaging and helps tell our product story through collateral such as E-books, whitepapers, blogs, videos, and more. 

The ideal candidate finds it easy to translate technical concepts into easy-to-consume content for readers, is open to hosting webinars/podcasts and serving as a technical Subject Matter Expert. Success in role is measured by how effective the go-to-market and sales enablement plan built by the Product Marketing Manager worked to hit expected product line targets.

RESPONSIBILITIES

• Design content – including messaging, podcasts, eBooks, videos, and webcasts – that speaks to the Infrastructure and Operations leader and generates traction within our demand generation channels
• Partner with Snow’s Solutions Consultant and Product Management organizations to translate technical concepts and opportunities into content-focused campaigns that help accelerate Snow’s pipeline
• Promote new product launches and identify new ways to drive engagement for existing product lines
• Create a weekly forum to review technical concepts with Subject Matter Experts to drive thought leadership and awareness for Snow’s offerings
• Work closely across Product Marketing and Product Management to identify opportunities to drive Sales Plays within Snow’s existing customer base
• Meet regularly with Snow customers and translate insights gleaned into messaging, new content and feedback loops into the product development process
• Drive adoption of Snow Commander within install base and partner channel.

Need to Have

• Bachelor’s or master’s degree (Marketing, Engineering, Computer Science)
• 2+ years of experience in Product Marketing
• 8+ years of experience in Product Marketing, Product Management, Sales, Technical Sales or Technical Support
• B2B Marketing experience
• Experience in VMware, public cloud or with Managed Services Providers.
• Available portfolio highlighting how you’ve transformed complex topics into digestible concepts that differentiate products in market 
• Excellent writing skills - a passion for storytelling and digital content is a plus
• Experience developing product marketing campaigns (messaging, whitepapers, eBooks, application notes, videos, and webcasts)

Nice to have

• MBA is a plus
• Experience working with a SaaS solution preferred but not required

Snow Software is an equal opportunity workplace and an affirmative action employer. 

We are always committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Discrimination is not welcome on the basis of any other status protected by the laws or regulations in the locations where we work.