• Singapore, Singapore, Singapore
  • Full-time

Company Description

Snow’s mission is to stop organizations overpaying for the software they use, today and tomorrow. We help organizations optimize software availability, compliance and cost savings through delivery of on premise and cloud-based Software Asset Management solutions. Today we are the largest and most successful dedicated developer of SAM solutions with staff all over the world in regional locations. To sustain our explosive growth, we are looking for the brightest, and most highly-skilled people who have their best work ahead of them. Now is the right time to join Snow.

Job Description

The Regional Demand Generation Manager, Asia Pacific is responsible for driving pipeline from both prospects and customers - both through direct channels as well as through our partners. You will be working closely with the digital team, our regional partners, the regional sales and partner organization and our business development tele-hub.

What you’ll be doing


  • Generate leads and drive pipeline.
  • Define and implement integrated marketing plan, aligned to the marketing strategy and regional business plan.

  • Execute on the centrally built demand generation programs and regional initiatives where required.

  •  Guide the business development representatives (tele-hub) to focus their call-out activities in the right segments, to the right target audience, with the right messaging.

  •  Track and report on performance of your marketing campaigns, make adjustments where needed.

  • Manage the regional marketing budget and take accountability for the ROI.

  • Act as the point persons for the sales team, the business development representatives (tele-hub), and stakeholders within our regional partners.

  • Assist the theatre demand generation leader in developing go-to-market strategies.

  • Keep abreast of industry trends, competition, and new opportunities; talk to customers on a regular basis.

  • Develop understanding of product line and value propositions.



  • Bachelor’s degree or equivalent working experience
  • Minimum of 3 years’ experience in B2B demand generation, in the Tech industry
  • Good knowledge of how to leverage digital marketing and marketing operations best practices
  • Critical thinker and problem-solving skills
  • Curious – eager to understand the broader business
  • Team player
  • Great interpersonal and communication skills
  • Strong verbal & written skills in local language and English
  • Additional language skills would be preferred
  • Willing to do travel up to 10-20%

Additional Information

What we offer

This is a chance for you to accelerate your career and succeed in an environment where you will have the possibility to make a very positive daily impact. Every day you will work alongside helpful and down-to-earth colleagues who are dedicated and ambitious. We fully recognize that it is our employees that make Snow a success and the global leader in the development and delivery of dedicated SAM solutions. If you are the right person for the role we will offer you exciting and developing assignments and you will get to be part of a fantastic journey within a dynamic high-growth business.

We look forward to your application. Please apply in English..

Additional Information

Snow Software is an equal opportunity workplace and an affirmative action employer. 

We are always committed to equal employment opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Discrimination is not welcome on the basis of any other status protected by the laws or regulations in the locations where we work.


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