Snow’s mission is to stop organizations overpaying for the software they use, today and tomorrow. We help organizations optimize software availability, compliance and cost savings through delivery of on premise and cloud-based Software Asset Management solutions. Today we are the largest and most successful dedicated developer of SAM solutions with staff all over the world in regional locations. To sustain our explosive growth, we are looking for the brightest, and most highly-skilled people who have their best work ahead of them. Now is the right time to join Snow.

Snow’s Product Marketing team brings new products to market, owns strategic pricing, creates compelling product messaging and helps tell our product story through collateral such as E-books, whitepapers, blogs, videos, and more. Success in role is measured by how well Snow delivers a compelling and consistent face to our customers and by how our customers react and engage with the messages we deliver. 
 

We are looking for a Senior Product Marketing Manager to be the co-owner of their product's success with Product Management and to build the needed content and Go-to-Market plan with Demand Generation. The ideal candidate embraces product ownership - including development of revenue producing sales plays - and finds it easy to translate technical concepts into easy-to-consume content for readers, is open to hosting webinars/podcasts and serving as a technical Subject Matter Expert. 

RESPONSIBILITIES

• Ownership of product responsibilities including monitoring of product performance, identification of areas for product growth, launch of new products, creation/regular editing of messaging to align product message to overall brand
• Deeply understand Snow's target customer and market via market influencers, Analyst organizations, Sales, Product, Customer and Non-customer engagements
• Promote new product launches and identify new ways to drive engagement for existing product lines
• Partnership with Product Management to understand product positioning and value proposition to determine what changes are required to improve product performance
• Work with Sales Enablement through strategy creation and content delivery to build content and training plans to help increase the Field's understanding of our current and upcoming products
• Team with Demand Generation to design content – including messaging, podcasts, eBooks, videos, and webcasts – that speaks to the IT Director and Software Asset Manager and generates strong traction within our demand generation channels
• Translate technical concepts and opportunities into content-focused campaigns that help accelerate Snow’s pipeline
• Work closely across Product Marketing and Product Management to identify opportunities to drive Sales Plays within Snow’s existing customer base
• Meet regularly with Snow customers and translate insights gleaned into messaging, new content and feedback loops into the product development process

LOCATION: AUSTIN, TEXAS | BRACKNELL, UK | STOCKHOLM, SWEDEN

NEED TO HAVE

• Bachelors or Master’s Degree (Marketing, Engineering, Computer Science)
• 10+ years’ experience with at 4+ years of experience in Product Marketing, Product Management, Sales, Technical Sales or Technical Support
• Experience transforming complex topics into digestible concepts that differentiate our products
• Excellent writing skills - a passion for storytelling and digital content is a plus 
• Experience developing product marketing campaigns (messaging, whitepapers, eBooks, application notes, videos, and webcasts)

NICE TO HAVE

• MBA is a plus
• Strategic pricing ownership
• SaaS or IaaS background preferred but not required
• B2B Marketing experience

WHO YOU ARE
We see that you are a person who enjoys the idea of working with a cross-functional global team, enjoys creating new content, gets excited about the idea of sharing new technology insights with our customers and helping us push our business forward.  
 

This is a chance for you to accelerate your career and succeed in an environment where you will have the possibility to make a daily impact. Every day you will get to work alongside helpful and down-to-earth colleagues who are dedicated and ambitious. We fully recognize that it is our employees that make Snow a success and the global leader in the development and delivery of dedicated SAM solutions. If you are the right person for the role we will offer you exciting and developing assignments and you will be part of a fantastic journey within a dynamic high-growth business.
We look forward to your application.
 

Snow Software is an equal opportunity workplace and an affirmative action employer. 

We are always committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Discrimination is not welcome on the basis of any other status protected by the laws or regulations in the locations where we work.