Web Analytics Internship

  • 55 2nd St, San Francisco, CA 94105, USA
  • Intern

Company Description

Founded in 2020, SkillUp Coalition is a 501(c)(3) nonprofit composed of over 60 training and education providers, employers, tech firms and philanthropies. Dedicated to helping millions of frontline workers get rehired for in-demand jobs in high-growth industries, SkillUp combines career navigation, training programs and coaching resources in a curated platform (www.skillup.org). The Coalition also enables partners to share best practices, collaborate on shared challenges, and participate in public engagement campaigns that help displaced workers begin a prosperous new stage in their careers.

SkillUp gives frontline workers the opportunity to build new skills that are suited to in-demand jobs with promising career paths.  Almost 300,000 workers have visited the SkillUp platform (www.skillup.org) since its July 2020 launch to access three services: 

  • Career Navigation — Our tools and resources guide frontline workers in choosing a career path that aligns with the economy of the future (partners include Guild Education, Inside Track)
     
  • Training Programs — We help learners find programs that match their career goals and provide funding options to help them cover tuition costs (partners include Generation, edX, YearUp)
     
  • Job Opportunities — We connect workers to open roles or earn-and-learn pathways that match workers’ career aspirations (partners include Walmart, Coolsys, Paschall Trucklines)

Job Description

SkillUp seeks a creative, dynamic, and passionate data professional to help support the product department in key essential functions within the SkillUp ecosystem. This person will work closely with the VP of Product in areas of data analysis, program performance, A/B testing and multivariate testing, and dashboard management and implementation. Day-to-day work will include supporting the team’s Google Analytics platform efforts (prior experience a must) for the SkillUp.org website and associated training/career posting platform.

This is a 1 to 2 month, remote-based, part-time or potentially full time, PAID internship. There will be an option for ongoing freelance hours after the internship ends. This REMOTE position can be based anywhere in the United States. This role reports to the VP of Product.

General Responsibilities: 

  • Review the existing Google Analytics dashboard and tracking efforts and suggest improvements/corrections 

  • Set up net new dashboards in Google Analytics, Google Data Studio, Tableau, etc. to meet business needs as they emerge 

  • Help SkillUp team identify opportunities for event tracking and implement events in Google Tag Manager

  • Help SkillUp team analyze Google Analytics behavior flows to better understand what visitors are doing 5-10 clicks into the site

  • Analyze performance of content such as resources, blog posts, and landing pages

  • Support Marketing managers in analysis of national and local paid media campaigns spanning social and search platforms, including monitoring email campaign performance, audience and list segmentation processes

  • Inform Marketing A/B testing and/or multivariate testing within SkillUp.org based on user analytics

  • Support ad-hoc analysis efforts for SkillUp functional teams as opportunities such as surveys and focus groups emerge

  • Provide forecasting support based on historical trends and segmentation opportunities

Qualifications

Required Qualifications:

  • Proficiency with Google Analytics platform and supporting software (Tag Manager, Data Studio, etc.)

  • Proficiency with standard data analysis/visualization tools - Google Sheets/Microsoft Excel, Tableau

  • Excellent written and verbal communication skills to distill and communicate complex insights derived from SkillUp’s online data
     

Recommended Qualifications:

  • 1-2+ years experience in web analytics in the Google Analytics suite of applications

  • Experience working with marketing teams on user acquisition/targeting campaigns

  • Experience working in a startup environment is a plus

Additional Information

All your information will be kept confidential according to EEO guidelines.