Data Analyst - Digital

  • Full-time
  • Employment Status: Regular

Company Description

Headquartered in Southern California, Skechers has spent 30 years helping men, women and kids everywhere look and feel good. Developing comfort technologies is at the foundation of all that we do—delivering stylish, innovative, and quality products at a reasonable price. From our diverse footwear offering to a growing range of apparel and accessories, Skechers is a complete lifestyle brand.

With international business representing over half of our total sales, we have product available in more than 180 countries and significant opportunities for continued expansion worldwide. We sell our collections direct to consumers through more than 4,450 Skechers stores around the globe and Skechers e-commerce sites, as well as through a network of third-party partners.

A MULTI-BILLION-DOLLAR GLOBAL LEADER IN THE FOOTWEAR INDUSTRY.

Job Description

JOB PURPOSE- 

The Data Analyst – Digital will be a part of a Data and Analytics team that provides technical thought leadership across multiple teams and plays a key role in supporting data-driven product initiatives. Directly reporting to the Director of Digital Analytics, the Data Analyst – Digital will contribute to development and delivery of useful and timely information to decision-makers and business leaders in an easy-to-understand, efficient and accessible manner. The Data Analyst – Digital will provide decision support and actionable insights to the Digital team to help drive business value and growth opportunities. In this role, the Analyst will work on a mix of projects and will work closely with business and technical leads to design solutions, develop user story definition, provide clarification on feature deliverables, and coordinate testing. The ideal candidate will be a hands-on collaborator and expert who possesses the ability to shift between a technical and business context. 

ESSENTIAL JOB RESULTS- 

  • Provides proactive monitoring of business KPIs and investigative analysis of meaningful trends and insights using data in different formats and platforms. 

  • Interpret data and present findings and key recommendations in business-friendly format to share with internal stakeholders 

  • Works directly with management and business users to develop the concept and gather requirements for data products designed to help with ongoing investigation and reporting used to support strategic decisions 

  • Join in discovery workshops to gather and assess requirements from business owners to identify project objectives, requirements, and expected outcomes 

  • Partner with team leads in gathering and creating process models, specifications, documents, wireframes, and charts and translating this information into actionable tasks 

  • Performs source systems data analysis, in order to understand the data format and structure 

  • Make the requirements and solutions understandable to both user and cross-functional teams 

  • Collaborate with team members to collect, analyze, and prepare source to target data mapping 

  • Conducts testing and analyzes results to ensure the solution meets the needs of the business community 

  • Work within Agile project methodology and participates in Scrum ceremonies, including stand-ups, sprint planning, retrospectives, demos, grooming, and release planning 

  • Create training documentation and train end users once new development work or enhancements are complete 

  • Provides the highest level of customer service, technical support and thought leadership to the business community 

ADDITIONAL RESPONSIBILITIES- 

  • Proactively identifies business reporting challenges and works with engineering, architecture, and business insights department to devise and deliver solutions 

  • Analyzes problems and determines root causes 

  • Reviews requests and bug tickets for impact and prioritization 

  • Ability to multi-task and work productively with minimum supervision 

SUPERVISORY RESPONSIBILITIES- 

  • No. 

Qualifications

JOB REQUIREMENTS, EDUCATION AND EXPERIENCE- 

  • 3-5+ years of experience in reporting and data analytics with professional experience in Digital Marketing for direct-to-consumer business 

  • Domain expertise in paid digital advertising and social media, Email/SMS marketing, e-commerce, customer loyalty/segmentation is a plus 

  • Bachelor's degree in Business Administration, Computer Science, or related field. Equivalent experience is acceptable 

  • Strong experience with digital marketing platforms, customer data platforms, and business analysis tools including Salesforce Marketing Cloud and Google Analytics 

  • Solid background with business intelligence tools (such as Incorta, MicroStrategy or Tableau), reporting, data manipulation using tools like SQL, and leveraging database design 

  • Solid understanding of key methods in statistics and advanced analytics, social and performance media measurement, A/B testing and campaign evaluation methods 

  • Expert-level skills in Microsoft Office Software (MS Excel, MS Access, MS PowerPoint) 

  • Experience with insight generation and storytelling 

  • Working knowledge of project management and change management 

  • Forward-thinking analytical capability, problem-solving 

  • Advanced written, verbal, and interpersonal skills 

  • Strong organizational skills, attention to detail, and ability to prioritize workload 

  • High degree of initiative, drive, confidence, and resilience 

  • Professional presence, that is flexible and teamwork-oriented 

  • Must demonstrate ability to independently conduct in-depth data analysis 

QUALIFICATIONS- 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions. 

PHYSICAL DEMANDS- 

While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel, and talk or hear.  The employee frequently is required to walk; sit, reach with hands and arms, and stoop, kneel. The employee is occasionally required to sit for long period of times.   

Additional Information

All your information will be kept confidential according to EEO guidelines.

The salary range for this position is $64,480-$140,000/year. 

Benefits-

  • Paid Parental Leave: including time for fathers and adopting parents.
  • Short term & long term disability and life insurance at no cost to the employee.
  • Extensive medical, dental, and vision plans with multiple carries, including EPO,HPN and PPO plans.
  • Competitive 401k plan and employer matching.
  • Health Savings Account (HSA) and Flexible Savings Account (FSA) offerings.
  • Paid vacation, sick, personal and holiday time.
  • Pet Insurance available.
  • Onsite wellness programs at company headquarters including fitness classes, acupuncture, and chiropractor.
  • Employee stock purchase program
  • Employee product discount of 50%; employee sample sales and family and friends discount throughout the year. 
  • Skechers Company Culture and growth strategy is deeply infused with internal career growth and opportunities for learning.
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