Headquartered in Southern California, Skechers has spent nearly 30 years helping men, women and kids everywhere look and feel good. Developing comfort technologies is at the foundation of all that we do—delivering stylish, innovative, and quality products at a reasonable price. From our diverse footwear offering to a growing range of apparel and accessories, Skechers is a complete lifestyle brand.

With international business representing over half of our total sales, we have product available in more than 170 countries and significant opportunities for continued expansion worldwide. We sell our collections direct to consumers through more than 4,000 Skechers stores around the globe and Skechers e-commerce sites, as well as through a network of third-party partners.

A MULTI-BILLION-DOLLAR GLOBAL LEADER IN THE FOOTWEAR INDUSTRY.

Supports all facets of Retail Marketing including promotions, advertising, events, and campaigns. Initiatives will be directed at creating awareness, driving traffic to stores, customer retention, and conversion. Drive loyalty campaigns and customer acquisition within stores.

ESSENTIAL JOB RESULTS-

• Assist in the planning and execution of new store opening advertising campaigns to increase awareness, drive traffic, and accelerate growth.
• Execute localized store/market-specific advertising to support stores including billboards, digital, radio, direct mail, and grassroots campaigns.
• Research costs and create event budgets. Manage expenses closely to ensure campaigns stay within approved budget.
• Champion new retail services to communicate benefit to customers and encourage adoption through in-store collateral and/or digital channels.
• Test effectiveness of new campaigns in select stores. Design mockups and develop prototypes for new test programs.
• Provide direction to Graphics department to develop creative and manage the process from inception to execution. Ensure that deadlines are met.
• Recap campaigns with written analysis in a timely manner. Analyze data and make recommendations based on results.
• Work with the Digital team to advertise and support campaigns with email and SMS.
• Communicate new initiatives to the field through written communication or videos.
• Monitor competitor advertising and stay abreast of industry innovations that may be used to better Skechers' campaigns.
• Lead the ongoing growth and measurement of the SKECHERS PLUS Loyalty Rewards Customer base and develop Marketing campaigns to ensure program is delivering value to Retail customers
• Lead the creation of customer e-mails, text messages and in-store graphics assets to enhance the customer journey strategies and drive the loyalty marketing calendar.

SUPERVISORY RESPONSIBILITIES-

None.

JOB REQUIREMENTS-

• Must have a strong command of Microsoft Office and understanding of retail calculations.
• Must have the ability to analyze data, provide insights, and make recommendations.
• Ability to thrive in a fast-paced retail environment.
• Strives for creativity and innovation. Looks to continually improve on past performance and looks for new and better ways to increase store traffic.
• Problem solving skills. Solution oriented.
• Possesses confidence overseeing event execution including managing staff and vendors on-site.
• Must possess strong organizational and time management skills, with attention to detail and ability to prioritize multiple projects and priorities with minimal supervision.
• Flexibility to frequent changes and ability to react quickly.
• Ability to develop strong interpersonal relationships and work with outside vendors, field staff, and other departments cross-functionally on projects to success.
• Must display a high degree of professionalism, tact and diplomacy.
• Impeccable attention to detail.
• Strong written and oral communication.

EDUCATION AND EXPERIENCE-

• 2-4 years marketing experience including multiple facets of marketing i.e. retail, event production, advertising, loyalty, and digital.
• BS or BA in Marketing or related experience.
• Highly proficient in MS Word, Excel, Outlook, and PowerPoint.
• Basic to advanced proficiency of Adobe Photoshop.
• Basic understanding of email and social management tools preferred, but not required.
• Retail experience preferred, but not required.

QUALIFICATIONS-

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.

PHYSICAL DEMANDS-

While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel, and talk or hear. The employee frequently is required to walk; sit, reach with hands and arms, and stoop, kneel. The employee is occasionally required to sit for long period of times. The employee is occasionally required to lift and transport boxes, equipment, and supplies

All your information will be kept confidential according to EEO guidelines.

The salary range for this position is $64,480.