Headquartered in Southern California, Skechers has spent 30 years helping men, women and kids everywhere look and feel good. Developing comfort technologies is at the foundation of all that we do—delivering stylish, innovative, and quality products at a reasonable price. From our diverse footwear offering to a growing range of apparel and accessories, Skechers is a complete lifestyle brand.

With international business representing over half of our total sales, we have product available in more than 180 countries and significant opportunities for continued expansion worldwide. We sell our collections direct to consumers through more than 4,450 Skechers stores around the globe and Skechers e-commerce sites, as well as through a network of third-party partners.

A MULTI-BILLION-DOLLAR GLOBAL LEADER IN THE FOOTWEAR INDUSTRY.

Skechers is looking for a passionate, creative, experienced Marketing Director to join the Retail Team to help elevate the marketing strategy for Big Box Stores.

The ideal candidate will be responsible for the strategy and execution of the retail marketing and sales plan for Skechers Big Box Stores. This person should have a proven track record for developing a marketing plan that incorporates all facets of marketing. Including but not limited too; in-store signage, local advertising, direct mail, radio, digital, etc.

This new role will report to the Senior Director of Global Retail Marketing and Visual Merchandising.

ESSENTIAL JOB RESULTS-

• Develop annual marketing plans and budgets to maximize big box store sales, drive traffic, enhance the brand and elevate guest experiences
• Develop and execute in store messaging campaigns to differentiate the Skechers Big Box shopping experience from competitors that make an emotional connection with our customers
• Work with Merchandising (Product and Allocations teams) to understand Big Initiatives and categories, as well as timing of deliveries and launches.
• Partner with Regional and District managers to develop plans to support struggling markets and stores and new store openings from concept to completion. Conduct store and market visits as necessary to create a localized approach to marketing.
• Develop localized store/market-specific advertising including billboards, digital, radio, direct mail, and grassroots campaigns to increase awareness, drive traffic, and accelerate growth.
• Manage a team to support promotional and advertising efforts. Responsible for the training and development.
• Develop marketing program recaps to evaluate success of campaigns and efficiency of spend.
• Maintain library of grassroots marketing collateral i.e. flyers, discount cards, and tear pads updated bi-annually.
• Partner closely with the Digital Group to align campaigns and initiatives to provide a better omni-channel experience for our customers
• Work with the Operations team to implement strategies to enhance the customer experience in Big Box stores. Make shopping at Skechers a fun and memorable experience for families.
• Stay on top of retail trends in the industry, frequently visit other big box/wholesale retailers, document promotions and campaigns competitors are running. Provide monthly recap decks outlining findings and make key recommendations to improve our business.
• Work closely with Graphics department to develop creative and manage the process from inception to execution. Ensure that deadlines are met.

SUPERVISORY RESPONSIBILITIES-

Oversee a Big Box Marketing team. The Retail Marketing Manager will ensure the team meets deadlines, performs at a high level, and contributes to the growth and development of all team members.

JOB REQUIREMENTS/CHARACTERISTICS-

• Ability to thrive in a fast-paced retail environment.
• Must have a strong command of Microsoft Office and understanding of retail calculations.
• Must have the ability to analyze data, provide insights, and make recommendations.
• Must possess strong organizational and time management skills, with attention to detail and ability to prioritize multiple projects and priorities with minimal supervision.
• Must have the ability to manage another person and support their growth and development.
• Must demonstrate a high degree of expense awareness and control.
• Strives for creativity and innovation. Looks to continually improve on past performance and looks for new and better ways to increase store traffic.
• Creative thinker with good design sense. Understands advertising vehicles and how messaging and imagery should be adapted to the medium.
• Ability to problem solve. Finds solutions to complex problems.
• Deep understanding of customer buying behavior, especially in the big box environment.
• Flexibility to frequent changes and ability to react quickly.
• Ability to develop strong interpersonal relationships and work with outside vendors, field staff, and other departments cross-functionally on projects to success.
• Self-starter with high level of initiative and a strong sense of ownership and urgency.
• Must display a high degree of professionalism, tact and diplomacy.
• Travel as required to effectively learn and develop strategy.

JOB QUALIFICATIONS-

• Must have at least 5-7 years of successful experience in a corporate retail marketing position.
• Past supervisory experience.
• Past experience working either in-store or at the corporate level for a big box or warehouse retailer is preferred.
• Advertising experience including both traditional, grassroots, and digital.
• Excellent oral and written communication skills.
• Impeccable attention to detail.
• Highly Proficient in MS-Office (Word, Excel, PowerPoint). Adobe Photoshop, InDesign, and Illustrator a plus.
• BA or BS in business or marketing or related field is preferred, but not required. Ability to perform detailed quantitative analysis on marketing campaigns to judge effectiveness.

QUALIFICATIONS-

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.

PHYSICAL DEMANDS-

While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel, and talk or hear. The employee frequently is required to walk; sit, reach with hands and arms, and stoop, kneel. The employee is occasionally required to sit for long period of times. The employee is occasionally required to lift and transport boxes, equipment, and supplies

All your information will be kept confidential according to EEO guidelines.

The salary range for this position is $64,480 - $165,000/year. 

Benefits:

• Paid Parental Leave: including time for fathers and adopting parents.
• Short term & long term disability and life insurance at no cost to the employee.
• Extensive medical, dental, and vision plans with multiple carries, including EPO,HPN and PPO plans.
• Competitive 401k plan and employer matching.
• Health Savings Account (HSA) and Flexible Savings Account (FSA) offerings.
• Paid vacation, sick, personal and holiday time.
• Pet Insurance available.
• Onsite wellness programs at company headquarters including fitness classes, acupuncture, and chiropractor.
• Employee stock purchase program
• Employee product discount of 50%; employee sample sales and family and friends discount throughout the year. 
• Skechers Company Culture and growth strategy is deeply infused with internal career growth and opportunities for learning.