Headquartered in Southern California, Skechers has spent 30 years helping men, women and kids everywhere look and feel good. Developing comfort technologies is at the foundation of all that we do—delivering stylish, innovative, and quality products at a reasonable price. From our diverse footwear offering to a growing range of apparel and accessories, Skechers is a complete lifestyle brand.

With international business representing over half of our total sales, we have product available in more than 180 countries and significant opportunities for continued expansion worldwide. We sell our collections direct to consumers through more than 4,450 Skechers stores around the globe and Skechers e-commerce sites, as well as through a network of third-party partners.

A MULTI-BILLION-DOLLAR GLOBAL LEADER IN THE FOOTWEAR INDUSTRY.

Skechers Digital seeks a marketing data and analytics specialist to help govern our global direct-to-consumer data footprint. Become the marketing data steward ensuring data is properly flowing between Skechers and our digital partners. Work with marketing, legal, and information security to help ensure our data ecosystem is compliant, secure, and operating efficiently.

ESSENTIAL JOB RESULTS -

• Full lifecycle management of tracking tags on web and native app experience
  • Requirements & Design
  • Development & Quality Assurance
  • Operations & Maintenance
• Maintain inventory of all cookies, pixels, and other digital consumer trackers.
• Ensure consent management is setup for all digital trackers and aligns with Skechers published policies. 
• Maintain relationships with our ad tech partners and ensure our tags are properly configured. 
• Fully understand Skecher's direct-to-consumer data footprint and act as the main point of contact for any questions or concerns.
• Educate legal and infosec on data details to help protect Skechers and our consumers.
• Investigate and troubleshoot campaign performance issues.
• Provide Tag Management strategy and expertise. 
• Act as primary consultant to paid media, social, and content teams in setting up their campaign tracking. 
• Implement effective engagement tracking solutions using Google Analytics. 
• Identify gaps, find technical issues in tag configuration, and recommend solutions.
• Administration of Google Tag Manager user.

SUPERVISORY RESPONSIBILITIES -

• No

JOB REQUIREMENTS -

• Highly computer literate; ability to learn new software quickly and efficiently
• Digital savvy with focus on consumer outcomes 
• Demonstrated ability to complete work independently with careful attention to detail and follow-up; extremely accurate; demonstrated ability to juggle and prioritize tasks
• Excellent communication skills both verbal, written and interpersonal
• An interest in learning and utilizing new/emerging marketing technology

EDUCATION AND EXPERIENCE -

• Experience tracking web and native app (iOS/Andoid) experience.
• Experience setting up third party trackers (Google Ad, Facebook Ads, ...) with Google Tag Manager (client and server-side)
• Experience with consent management (GDPR, CCPA, ...).
• Experience working with Google Analytics
• Excellent verbal and written communication working across teams
• Fundamental understanding of programmatic advertising
• Experience with standard web languages (JavaScript, HTML, CSS, etc.)
• Expert knowledge with Google Tag Manager or other industry-leading tagging solutions
• Understanding search platforms as leveraged by Catalog, eCommerce, and Content focusing on search relevance

PHYSICAL DEMANDS -

While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel, and talk or hear.  The employee frequently is required to walk; sit, reach with hands and arms, and stoop, kneel. The employee is occasionally required to sit for long period of times.

All your information will be kept confidential according to EEO guidelines.

The salary range for this position is $64,480 - $120,000/year.