Headquartered in Southern California, Skechers has spent nearly 30 years helping men, women and kids everywhere look and feel good. Developing comfort technologies is at the foundation of all that we do—delivering stylish, innovative, and quality products at a reasonable price. From our diverse footwear offering to a growing range of apparel and accessories, Skechers is a complete lifestyle brand.

With international business representing over half of our total sales, we have product available in more than 170 countries and significant opportunities for continued expansion worldwide. We sell our collections direct to consumers through more than 4,000 Skechers stores around the globe and Skechers e-commerce sites, as well as through a network of third-party partners.

A MULTI-BILLION-DOLLAR GLOBAL LEADER IN THE FOOTWEAR INDUSTRY.

• To build the Skechers brand through trend-influenced marketing PR initiatives via print and online outlets. 
• Strategically coordinate and develop targeted pitches, specific to the target demo for all Skechers divisions – ultimately securing placements and stories in appropriate fashion, pop culture and fitness/running media. 
• Manage content and product calendars.
• To stay in the know of relevant fashion trends to utilize in pitches.
• To stay in the know of relevant events surrounding fashion.
• Representing the brand to press at events, tradeshows, openings, etc.
• Generate attention towards BOBS from Skechers philanthropic endeavors

ESSENTIAL JOB RESULTS

 Press

• Short and long lead media, as well as online outreach for Skechers product placement. 
• PR strategy and press outreach for Skechers launches (collaborations, capsules, etc.)
• Maintain PR calendars (master, seasonal pitch, BOBS from Skechers, etc.)
• Maintain editor contact list for print, online, and broadcast media
• PR strategy and press outreach for Skechers ambassadors.
• Monitor, organize and communicate daily Skechers lifestyle fashion, consumer, and influencer hits.
• National media outreach for product placement – print/broadcast
• Work with product teams to outline key press initiatives for each division (Skechers lifestyle) quarterly.
• Confirm press and attend BOBS from Skechers philanthropic events as needed (regional broadcast, online, print).
• When applicable, conduct influencer and celebrity mailers to highlighted selected product and capsules.

Travel

• Schedule appointments and travel to meet with editors at trade shows – FFANY (x2), OR (x2), etc. seasonally.
• Attend Skechers hosted events when applicable including BOBS from Skechers donations and adoptions, Skechers store openings, Pier to Pier Friendship Walk, etc.

SUPERVISORY RESPONSIBILITIES

•  No

JOB REQUIREMENTS

• Strong writing and communication skills.
• Excellent organizational skills and attention to detail.
• Knowledge of popular culture and current fashion/footwear trends.
• Ability to multi-task and work under pressure with tight deadlines.
• Ideal to have an understanding of footwear design and technology.

EDUCATION AND EXPERIENCE

• 5 years of Fashion, Athletic or Footwear PR experience.
• Established contacts in fashion, running/fitness, charity, and TV media a plus.

COMPUTE PROGRAMS REQUIRED:

• Cision
• News Exposure
• Adobe Photoshop
• Microsoft Word
• Powerpoint
• Excel

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.

PHYSICAL DEMANDS

 While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel, and talk or hear.  The employee frequently is required to walk; sit, reach with hands and arms, and stoop, kneel. The employee is occasionally required to sit for long period of times.