Join the thousands of innovators, advocates and forces who are making an impact every day at one of the biggest footwear brands in the world. Whether you love to connect with consumers on the retail floor or want to drive our award-winning powerhouse in new directions, the SKECHERS team is the place to be. Learn more about our brand at about.skechers.com 

We are seeking a highly motivated and experienced Director of Paid Digital Acquisition to support our eCommerce businesses through Paid Media channels (Programmatic Display, Paid Search & Shopping, Retargeting and Affiliates). The Director of Paid Digital Acquisition will strategize and execute digital media plans and go-to-market testing roadmaps targeting audiences at every point of the conversion funnel to drive eCommerce performance. The ideal candidate will have strong communication skills, a deep understanding of analytics, and possess a passion and curiosity for digital marketing and media.

ESSENTIAL JOB RESULTS

• Own the digital media planning process, orchestrating eCommerce initiatives to meet sales targets and other customer-centric metrics (CPA, CPO, ROAS).
• Own the Paid Media sales forecast and budget/accrual process, collaborating with cross-functional leads to ensure marketing spend efficacy.
• Lead the paid media reporting/analytics process and provide timely performance updated across channels that impact business metrics
• Responsible for highly effective media performance across various paid media channels with a focus on growth and new customer acquisition.
• Define a measurement and learning framework, evolving benchmarks and goals for various initiatives.
• Design and implement testing methodologies that substantiate the impact of digital marketing strategies and tactics on omnichannel sales and revenue.
• Collaborate with key stakeholders to develop creative assets messaging evergreen or promotional details to new or existing customers.
• Synthesize campaign learnings and communicate data-driven recommendations and best practices to the DIG organization.
• Collaborate with the CRM and Business Intelligence teams to identify growth areas channel optimizations leveraging 1st and 3rd party data sets.
• Work with affiliate agency to drive new subscriber growth through the development of online, possibly in-store affiliate programs to increase traffic, conversion, and revenue.

SUPERVISORY RESPONSIBILITIES

• Yes

JOB REQUIREMENTS

• 7-10 years of digital marketing experience, managing digital campaigns to acquire & engage users throughout the funnel.
• Exceptional communications skills, with experience managing external partner relationships a plus.
• Excellent analytical skills with proven record to drive the evolution of a program through the application of data insights.
• Proficiency in Media buying experience, DSP, DMP and ad serving/tracking (DCM) understanding preferred.
• Proficiency across Paid Search, Shopping and Retargeting platforms.
• Experience or familiary with Affilitate marketing and measurement framework.
• Experience in direct management of Social Platforms (Facebook/Instagram, Twitter, Pinterest, Snapchat, LinkedIn) and familiarity with agency management of these channels.
• Extensive working knowledge in marketing/analytics tools such as Google Analytics, Tableau, and other data aggregation tools.
• Bachelor’s degree required.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.

Physical Demands

While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel, and talk or hear.  The employee frequently is required to walk, sit, reach with hands and arms, stoop, and kneel. The employee is occasionally required to sit for long period of times.  

All your information will be kept confidential according to EEO guidelines.