Digital Analyst

  • 225 S Sepulveda Blvd, Manhattan Beach, CA 90266, USA
  • Full-time
  • Employment Status: Regular

Company Description

Join the thousands of innovators, advocates and forces who are making an impact every day at one of the biggest footwear brands in the world. Whether you love to connect with consumers on the retail floor or want to drive our award-winning powerhouse in new directions, the SKECHERS team is the place to be. Learn more about our brand at

Job Description

As part of the Global Business Insights team, this position will contribute to development and delivery of useful and timely information to decision-makers and business leaders in an easy-to-understand, efficient and accessible manner. Business Insights Digital Analyst will provide decision support and actionable insights to the Digital team to help drive business value and growth opportunities.

This role will be responsible for business and data analysis, requirements and delivery of data analytics, reporting and dashboard creation, as well as insight generation, in collaboration with other team members, IT and business partners. It will also support critical business and analytical processes and make recommendations for improvement.

Essential Job Results

  • Collaborate closely with business stakeholders to identify and document requirements for analytical solutions
  • Analyze business processes and data sets to recommend an analytical solution
  • Work with Global Business Insights, Digital and IT teams to define and develop the analytical solution and project plan
  • Manage project tasks and timelines and communicate progress
  • Build and maintain reports, dashboards and data visualizations that provide valuable insight to business users and decision-makers
  • Maintain business and analytical processes in support of current solutions
  • Work with business, data engineering and IT teams to ensure governance and data quality
  • Consolidate, document and communicate key findings, definitions and insights across various Digital Analytics projects
  • Serve as a trusted data and analytics partner and advisor to the Digital team and champion data-driven solutions

Additional Responsibilities

  • Learn new technology and tools as needed to perform job duties
  • Develop and maintain internal knowledge repository
  • Establish expertise in the Digital domain and serve as a subject matter expert
  • Continuously strive for improvement, consistent quality and growth
  • Demonstrate personal commitment to the team and the team’s goals
  • Work collaboratively in a fast-paced environment
  • Other duties as assigned

Supervisory Responsibilities

  • No

Job Requirements

  • Business-focused and service-oriented mindset with can-do attitude
  • Highly analytical and intellectually curious
  • Able to analyze data sets and derive meaningful insights
  • Skilled in presenting information in accessible and meaningful manner
  • Able to analyze business needs and document requirements
  • Original thinker, resourceful and creative
  • Organized and detail-oriented
  • Ability to effectively partner and collaborate with cross-functional teams
  • Excellent communicator with solid teamwork skills and agile mindset
  • Self-motivated with the ability to work independently

Education and Experience

  • Master’s or bachelor’s degree in business, analytics, finance or related fields

·         2+ hands-on professional experience in Digital and Web Analytics

  • Experience with Tableau, MicroStrategy, Google Analytics, Salesforce Marketing Cloud and other digital marketing platforms, BI and analytical tools
  • Experience with insight generation and storytelling
  • Strong understanding of tagging, SEO and SEM techniques
  • Experience performing data and business analysis
  • Experience with Excel, PowerPoint, Teams and other MS Office tools
  • Solid understanding of key methods in statistics and advanced analytics, social media measurement, A/B testing and campaign evaluation methods
  • Familiarity with SQL, R, or Python
  • Experience with agile, iterative development methodology
  • Understanding of data architecture, platforms and cloud technologies is a plus


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.

Additional Information

While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel, and talk or hear.  The employee frequently is required to walk; sit, reach with hands and arms, and stoop, kneel. The employee is occasionally required to sit for long period of times.  

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