Marketing Coordinator
- Full-time
Job Description
- Building PR strategy
- Management of external service providers and agencies
- Building relationship with media and local influencers
- Prepare press releases
- Prepare and provide necessary products for seeding and PR
- Press handling and contact for journalists (Trade press & Consumer press)
- Come up with idea and execution of collaboration product
- Planning and implementation of PR, press conference and promotion events
- Organization and Coordination of Social Media & Key Influencer Marketing
- Create contents and post on SNS platform
- Update website contents in each season
- Analysis of access and come up with improvement points
- Close cooperation and communication with SKECHERS USA
- Prepare project plans, presentations and monthly marketing reports
- Budget management, time management, project management
- Help and support other marketing activities
Qualifications
- University degree in Marketing, Communication Design, Media Studies, PR or comparable training at agencies
- Understanding the digital and traditional media landscape
- Professional and creative use of social media
- Creativity, excellent editorial skills and good judgment in the development of content
- Ability to work in a matrix organization with different interdisciplinary contacts
- Contacts to the fashion and trade press, influencers and the sneaker scene
- Trend awareness, communication and organizational strength
- Well structured workstyle and good time management
- Open minded, flexible and motivated to go beyond
- Good communicator for both inside and outside of company
- Be a strong team player with a “can do” attitude
- Fluency of English and Japanese