Senior Digital Marketing Executive (Kolkata / Siliguri)

  • Full-time

Company Description

Our History

Since the beginning, our goal has always been to create the perfect web and software solutions to help a business gain position and reputation in this modern market. We are proud to proclaim that we have been quite successful in our venture so far and wish to continue this practice in the future as well.

What We Do

Our team of professionals offers an array of services, including Software Development, Web Development, Marketplace Development, Mobile App Development, Blockchain Solutions and so on. Only at Sirchend, you can access the eclectic combination of comprehensive designing and high-end development solutions. The customized and strategic framework we work in, comes with distinguished attributes capable of helping clients worldwide. No matter where you are and what your business is, we can create unique, smart, innovative and illustrious websites befitting both your business image and the modern market perfectly.

Having the perfect website means, catching the attention of the target audience and changing casual visitors into loyal customers and Sirchend will help your business to achieve that goal every day.

Our company continues to expand, offering many exciting and challenging opportunities for personal development.  We have a broad spectrum of positions (sales, customer services, development, technology, production, client relations) at locations in INDIA. As a multiple shift operation, several of these positions offer a flexible work schedule.
 

Job Description

Include:

  • Assisting in the formulation of strategies to build a lasting digital connection with consumers
  • Planning and monitoring the ongoing company and client presence on social media
  • Launching optimized online advertisements to increase company and brand awareness

Job brief:
We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities:

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company and client presence on social media (Twitter, Facebook etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors

Qualifications

  • Proven experience (more than 2 years) as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C and B2B social media, Google Adwords and email campaigns and SEO/SEM
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • Graduate in Marketing (or related)