Director of Marketing

  • 811 N Royal St, Alexandria, VA 22314, USA
  • Employees can work remotely
  • Full-time

Company Description

We have an opening for a sales-focused Marketing Lead who is interested in helping higher education institutions improve student outcomes.  We are Signal Vine and we have an AI-based text messaging service that is a proven determinant in student success.  If powerful results and use cases excite you AND you are a high-performer who is looking for an entrepreneurial, mission-driven team, Signal Vine is the place for you.

You will be responsible for demand generation, content marketing, and brand and product marketing initiatives -- ALL of it. Additionally, you will execute integrated, multi-channel marketing campaigns to generate qualified leads and optimize marketing automation. As the leader of a small but mighty team, you will manage the budget and oversee contractors/vendors. You will report to a hands-off, outcome-focused leader who is interested in turning over the keys to you.  If this sounds like an exciting challenge, keep reading.

Who We Are 

Signal Vine is the leading Artificial Intelligence (AI)-powered messaging platform transforming how higher education leaders reach, support, and engage students. We believe in the power of conversation to build communities and to strengthen the opportunity for all to succeed.  We are passionate about solving education and social challenges through technology-based innovation and building a business we can all be proud of while doing it.

Job Description

The Director of Marketing is a hands-on leader responsible for the strategic development and growth of Signal Vine’s marketing plan from marketing automation, content, SEO, advertising, social and analytics. The Director of Marketing is also responsible for the development of strategic positioning and telling compelling stories to multiple audiences about the value Signal Vine delivers to our education partners, to build brand awareness and drive demand for our solution and service offerings.

Essential Duties and Responsibilities

  • Establish and implement a digital strategy of an adaptive, modern set of digital channels that deliver on a diverse set of business needs.

  • Participate in go-to-market planning with key stakeholders from across the organization to define, support and grow our portfolio of solutions and service offerings.

  • Understand target buyer needs, define buyer personas and refine specific audiences through targeting and segmentation.

  • Understand the competitive landscape to identify opportunities for growth and impending risks to effectively position against like offerings from other organizations.

  • Manage assigned budget while making recommendations to best optimize marketing spend to accomplish goals.

  • Design, execute and manage demand generation campaigns to help achieve revenue goals using integrated tactics and campaigns – using marketing tactics such as email (Pardot), direct mail, events (virtual and in-person) and teleprospecting (SalesLoft).

  • Collaborate with and manage the relationship with third party agencies for creative and digital marketing work streams.

  • Provide managerial direction and oversee all aspects of performance management for direct reports. Measure and hold all direct reports accountable for meeting defined goals and operational standards.

Qualifications

Minimum Qualifications and Requirements

  • Significant experience with Salesforce and Pardot; SEO; and, vendor management. 

  • Expert level collaboration skills, applied successfully within a team as well as other areas.

  • Ability to self-direct and self-motivate your efforts, both short and long term, to meet deadlines and maintain high quality content, without the need for close supervision.

  • Exceptional organizational, multi-tasking and time management skills.

  • Strong writing/presentation building, verbal, written, digital and graphic communication skills.

  • Strong facilitation and project management skills.

  • Demonstrated fiscal responsibility and accountability in managing budgets.

  • Advanced problem solving, critical thinking and analytical skills.

Education and Experience

  • BA/BS degree in related field preferred, or equivalent combination of education, training and business experience.

  • 5+ years of experience in B2B technology marketing, preferably ed tech.

  • 1+ years of leadership experience.

Additional Information

What Else You Should Know 

Part of the growing education technology presence in Alexandria, VA, we are located just down the road from Amazon HQ2. We’ve been recognized as one of DC’s most enviable offices by DC Inno and we offer a rewarding culture that promotes teamwork, growth, and enjoying our day to day roles. Our high growth business provides employees with a great opportunity to grow in their careers.

  • Competitive salary with individual commission structure
  • Medical (employer paid), dental, and vision insurance plans
  • 401(k) plan with company match
  • Generous paid time-off and holiday schedule with additional floating holidays
  • Casual office attire and pet-friendly office

What Now? 

Come join us as we build an exciting company that sits at the intersection of education and cutting-edge, AI-backed technology.

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