Director of Marketing

  • 811 N Royal St, Alexandria, VA 22314, USA
  • Full-time

Company Description

We have an opening for a sales-focused Marketing Director who is interested in helping higher education institutions improve student outcomes.  We are Signal Vine and we have an AI-based text messaging service that is a proven determinant in student success.  If powerful results and use cases excite you AND you are a high-performer who is looking for an entrepreneurial, mission-driven team, Signal Vine is the place for you. You will be responsible for demand generation, content marketing, and brand and product marketing initiatives. Additionally, you will execute integrated, multi-channel marketing campaigns to generate qualified leads and optimize marketing automation. As the leader of a small but mighty team, you will manage the budget and oversee contractors/vendors. If this sounds like an exciting challenge, keep reading.

Who We Are 

Signal Vine is the leading Artificial Intelligence (AI)-powered messaging platform transforming how higher education leaders reach, support, and engage students. We believe in the power of conversation to build communities and to strengthen the opportunity for all to succeed.  We are passionate about solving education and social challenges through technology-based innovation and building a business we can all be proud of while doing it.

Job Description

What You’ll Do 

On a daily basis you will:

  • Lead demand generation, content marketing, brand and product marketing initiatives

  • Generate leads, measure MQLs, and assist sales with content and tools

  • Execute integrated, multi-channel marketing campaigns to generate qualified leads 

  • Optimize marketing automation with lead scoring, persona management, and nurture campaigns

  • Have a clear understanding of Signal Vine's platform, features, pricing, and implementation timeline

  • Collaborate with colleagues on selling strategies and marketing information

  • Provide product marketing guidance, messaging and support

  • Manage a senior content marketing associate, marketing associate and a summer intern.


Who You Are

First of all, you are an accomplished marketing professional with a bachelor’s degree from an accredited, four-year institution and 5-8 years of SaaS marketing experience.  Specifically, you should have: 

  • Willingness to work in a fast-paced startup 

  • Experience with marketing automation, inbound and outbound lead generation

  • Track record of successfully executed campaigns and demonstrated success in previous marketing roles

  • Experience working with marketing automation and Salesforce

  • Successful SaaS sales experience in education technology 

Additionally, during our interview, our goal will be to learn more about you and yours will be to showcase your: 

  • Excellent communication presentation, and interpersonal 

  • Excellent time management and organizational skills 

Additional Information

What Else You Should Know 

Part of the growing education technology presence in Alexandria, VA, we are located just down the road from Amazon HQ2. We’ve been recognized as one of DC’s most enviable offices by DC Inno and we offer a rewarding culture that promotes teamwork, growth, and enjoying our day to day roles. Our high growth business provides employees with a great opportunity to grow in their careers.

  • Competitive salary with individual commission structure

  • Medical (employer paid), dental, and vision insurance plans

  • 401(k) plan with company match

  • Generous paid time-off and holiday schedule with additional floating holidays

  • Casual office attire and pet-friendly office

What Now? 

Come join us as we build an exciting company that sits at the intersection of education and cutting-edge, AI-backed technology.

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