- 811 N Royal St, Alexandria, VA 22314, USA
We have an opening for a sales-focused Marketing Director who is interested in helping higher education institutions improve student outcomes. We are Signal Vine and we have an AI-based text messaging service that is a proven determinant in student success. If powerful results and use cases excite you AND you are a high-performer who is looking for an entrepreneurial, mission-driven team, Signal Vine is the place for you. You will be responsible for demand generation, content marketing, and brand and product marketing initiatives. Additionally, you will execute integrated, multi-channel marketing campaigns to generate qualified leads and optimize marketing automation. As the leader of a small but mighty team, you will manage the budget and oversee contractors/vendors. If this sounds like an exciting challenge, keep reading.
Who We Are
Signal Vine is the leading Artificial Intelligence (AI)-powered messaging platform transforming how higher education leaders reach, support, and engage students. We believe in the power of conversation to build communities and to strengthen the opportunity for all to succeed. We are passionate about solving education and social challenges through technology-based innovation and building a business we can all be proud of while doing it.
What You’ll Do
On a daily basis you will:
Lead demand generation, content marketing, brand and product marketing initiatives
Generate leads, measure MQLs, and assist sales with content and tools
Execute integrated, multi-channel marketing campaigns to generate qualified leads
Optimize marketing automation with lead scoring, persona management, and nurture campaigns
Have a clear understanding of Signal Vine's platform, features, pricing, and implementation timeline
Collaborate with colleagues on selling strategies and marketing information
Provide product marketing guidance, messaging and support
Manage a senior content marketing associate, marketing associate and a summer intern.
Who You Are
First of all, you are an accomplished marketing professional with a bachelor’s degree from an accredited, four-year institution and 4-6 years of SaaS marketing experience. Specifically, you should have:
Experience managing a small team including staff and vendors
Experience with marketing automation, inbound and outbound lead generation
Track record of successfully executed campaigns and demonstrated success in previous marketing roles
Experience working with marketing automation and Salesforce
Successful SaaS sales experience in education technology
Additionally, during our interview, our goal will be to learn more about you and yours will be to showcase your:
Excellent communication presentation, and interpersonal
Excellent time management and organizational skills
What Else You Should Know
Part of the growing education technology presence in Alexandria, VA, we are located just down the road from Amazon HQ2. We’ve been recognized as one of DC’s most enviable offices by DC Inno and we offer a rewarding culture that promotes teamwork, growth, and enjoying our day to day roles. Our high growth business provides employees with a great opportunity to grow in their careers.
Competitive salary with individual commission structure
Medical (employer paid), dental, and vision insurance plans
401(k) plan with company match
Generous paid time-off and holiday schedule with additional floating holidays
Casual office attire and pet-friendly office
Come join us as we build an exciting company that sits at the intersection of education and cutting-edge, AI-backed technology.