Vice President of Marketing

  • 811 N Royal St, Alexandria, VA 22314, USA
  • Full-time

Company Description

Signal Vine is an exciting mobile messaging technology company experiencing rapid growth. We have been building a company that helps solve social issues with technology, and we recognize the key to our growth and success is hiring great people. The ideal candidate for Signal Vine would be a great teammate by bringing smart and creative problem-solving skills to the job while maintaining the dedication and focus required to achieve results.  

We have designed an enterprise messaging platform for education organizations to reach today’s students. Our platform combines text messaging with data analytics to deliver a highly personalized and interactive experiences for students. We deliver personalized information, prompt timely action, and ultimately improve the outcomes for education organizations.  

We pride ourselves on the technology and products we build, and value our team and the customer relationships we develop. In order to build a successful business, we move quickly and work hard. We have a powerful vision and have lined up a stellar team of partners, staff, and investors in what we expect will be an amazing journey.

Job Description

Position: The Vice President of Marketing is a management level position that will lead the development and execution of Signal Vine’s marketing efforts. We seek a metrics-driven leader experienced in generating demand in a sales-driven, B2B software company. Primary responsibilities will include lead generation strategy, product marketing, brand ownership, market positioning and segmentation, customer personas, and team management. This position requires someone that leads by example and is a gifted communicator who can synthesize details into actionable plans. You will work closely with business development, customer success, engineering, and the Executive Team, and will report to the Chief Revenue Officer.  

Your specific responsibilities will include …

  • Develop the annual marketing plan and the strategies, tactics, and resources necessary to achieve stated goals

  • Develop and execute lead generation across the sales cycle to increase lead velocity, qualify existing prospects, drive engagement, and increase pipeline

  • In collaboration with Product, Business Development, and Customer Success, lead product marketing efforts that optimally positions our products and services for new and existing customers while targeting clearly defined market segment(s) and buyers

  • Manage corporate identity, brand, and content across all channels

  • Collaborate with Business Development to optimize the sales pipeline and deliver sales enablement materials

  • Focus on metrics measurement, performance, and reporting by designing and implementing evaluation and learning systems that can analyze program performance and drive investment decisions

  • Manage four full-time and part-time marketing resources, and continue to build the team to meet the needs of the company's growth

Culture: The culture is very entrepreneurial and collaborative. It is friendly and fast-moving environment with a focus on positive results which are making an impact.

Compensation: Signal Vine will provide a competitive compensation package consisting of base salary, benefits, and equity participation.  


The ideal candidate …

  • Has a university degree (BS/BA); MBA a plus

  • Has 7-12+ years of relevant B2B Marketing experience in a startup, software / SaaS environment; Experience in higher education a plus

  • Is a proven business thinker with solid strategic skills and capacity to understand the business from a market and P&L perspective using metrics as the basis for decision making

  • Has experience in a creative and customer driven market, with the ability to synthesize customer and market information into actionable plans

  • Has proficiency in a wide range of common marketing tools, including Salesforce, Marketo, Google AdWords, and Google Analytics

  • Has a proven track record of successful lead generation and funnel management; strong accountability for generating pipeline and not just leads; wants to impact overall revenue

  • Has experience in running a portfolio of quality lead generation programs. Experience should include: email and database marketing, content marketing, sponsorships, events

  • Has a high aptitude and understanding of technology

  • Has strong communication skills, both verbal and written

  • Has an ability to manage a team and work cross functionally with peer group of senior leadership in order to achieve goals

And has a make-up that is …

  • Self-driven and self-motivated, but great at interfacing with others

  • Learns quickly and thrives in a dynamic environment

  • Proactive and can work independently

  • A flexible multi-tasker, yet deadline driven

  • An entrepreneurial spirit with a sense of humor

We are committed to attracting and developing exceptional people, and creating an environment that is dynamic, challenging, and rewarding, all with the goal of realizing our full potential as a business. We seek those who enjoy a collaborative, participatory work environment where passion and a sense of humor are essential to making this an outstanding place to work.

Attributes of Top Signal Vine Performers

  • Respectful ... valuing the contributions of others

  • Humble ... enough to know it’s not all about you

  • Anticipates ... what’s next and prepares accordingly

  • Insightful ... seeking to gain a complete understanding

  • Intuitive ... to not always need instructions

  • Compassionate ... to not only care for, but try to understand others  

  • Detail-Oriented ... knowing the smallest details can be the most important

  • Team First ... doing what needs to be done so the team and company succeed

Additional Information

Perks of joining Signal Vine

  • opportunity to grow with broad, challenging responsibilities
  • competitive salary, plus health and wellness benefits
  • opportunity for equity participation
  • work-life flexibility
  • frequent outings, happy hours, and retreats

All your information will be kept confidential according to EEO guidelines.