Sia Partners is a next generation consulting firm focused on delivering superior value and tangible results to its clients as they navigate the digital revolution. With over 1,650 consultants in 16 countries, we will generate an annual turnover of USD 300 million for the current fiscal year. Our global footprint and our expertise in more than 30 sectors and services allow us to enhance our clients' businesses worldwide. We guide their projects and initiatives in strategy, business transformation, IT & digital strategy, and Data Science. As the pioneer of Consulting 4.0, we develop consulting bots and integrate AI in our solutions.

Our values have led us to two decades of global expansion. Our Greater Bay team is a key part of that story, supporting many of the biggest names in Technology with our expertise in growth marketing and business transformation. We are hiring a Performance Marketing Consultant with app marketing experience in strategy, execution, organic growth, app store management, customer relationship management, and go-to-market activations.

KEY RESPONSIBILITIES

• Collaborate with cross-functional teams to drive mobile installs to new, existing, and reactivated user base and improve retention and customer LTV
• Create and own experimental plans, accountability for project work streams, and keep the project on track cross channels
• Execute and optimize creative tests and provide performance updates, recommendations, and final read, with clear insights for future campaigns and how to scale
• Manage cross-functional relationships with product, marketing and external partners 
• Own the full end-to-end buyer experience, within app store (App Store and Google Play)
• Support campaign and program diagnostics relating reviewing campaign performance and key insights 
• Frequent communication and education of project status and App Store optimizations to stakeholders, including client leadership team  
• Light review of digital assets upon delivery from internal and external teams to ensure brand guidelines are met and marketing priorities are incorporated as expected  
• Track, aggregate and report on post launch analytics

• 3+ years of app marketing or direct-response customer acquisition and performance marketing experience, preferably with strong experience in organic vs. paid 
• Contacts at App Store and Google Play
• SEO or relevant search experience a big plus 
• Great interpersonal skills to develop and maintain internal and external relationships; team-oriented mindset and the ability to work with a wide range of individuals in a highly matrixed organization 
• Self-starter with proven ability to work independently in a dynamic, often ambiguous fast-paced environment   
• Strong understanding of tracking and attribution using AppsFlyer or a similar platform a plus 
• A good understanding of brand and creative elements that can help improve performance 
• Demonstrated ability to understand and discuss technical concepts related mobile & app marketing 
• Familiarity with Marketing business and creative briefs, KPIs and metrics, and CRM tools such as Branch, etc.
• Enjoys tracking, applying and sharing out best practices  
• Ability to play a trusted advisor role for the client

All your information will be kept confidential according to EEO guidelines.