Product Marketing Lead - Cross Border (Remote, Americas)

  • San Francisco, CA, USA
  • Employees can work remotely
  • Full-time
  • Region: Americas
  • Department: Marketing and Communications

Company Description

Shopify’s mission is to make commerce better for everyone. From building a new product feature for our commerce platform, to helping a merchant troubleshoot an issue over the phone, we want to empower our ecosystem through our work.

Having a unified vision, a north star, is vitally important to ensure that we are all headed in the same direction. No matter the size or experience, we want to power every merchant’s experience. This is why we’re all here.

Shopify is now permanently remote, and we’re working towards a future that is digital by design. That location you see above? Consider it merely an example of hundreds of potential locations across North America where Shopify is hiring. Learn more here:

Job Description

Shopify has redefined commerce. We’ve raised the standard for how businesses of all sizes operate, market, and sell their products and services. With 1.7 million merchants in more than 175 different countries, we continue to grow while looking for innovative ways to impact the market.

We are looking for a bright, passionate product marketer who can help us to deliver on our vision of making commerce better for everyone. To do that we need to build the right products, that solve the right problems, for the merchants who need them most — and then make sure those merchants know about the products and are able to grow their business using them. You’ll need to have a growth mindset, have deep empathy for merchants and customers, and be excited to roll up your sleeves and dig for the solution to a complex problem. 

The Cross Border Product Marketing Lead will own our portfolio of products that help merchants sell seamlessly around the world. This is a relatively new portfolio so involves both bringing new products to market and growing the adoption of existing products. This is a people leadership role, with 3 direct reports by the end of this year.


  • Develop a clear and compelling narrative for Shopify’s cross border offering by understanding merchant and partner needs, product roadmap, market trends, and competitive forces.

  • Lead a team of product marketers to bring new cross border products to market and grow adoption. Your team will need to:

    • Define the go to market strategy to enable successful product launches and growth campaigns by working cross functionally with Product Management, UX, Engineering, Marketing, PR, Support, Data and Revenue Operations and Sales.

    • Create strategies to drive product success through all stages of the merchant adoption funnel from awareness, adoption, through to advocacy

    • Help influence the products we’re building through deep market analysis, competitive research and merchant/partner feedback. Collaborate with product teams to optimize product elements that boost user engagement and alleviate product issues and gaps. 

    • Run A/B tests to optimize user messaging strategies and quantitatively test hypotheses pertaining to acquisition and engagement strategies 

    • Identify KPIs, set targets, and analyze the results of product launches and growth efforts against those targets

  • Communicate effectively and often to ensure that all stakeholders are aligned


  • Extensive experience in a product marketing role

  • The ability to thrive in uncertainty, resolve ambiguity and think quickly on your feet

  • Experience driving bringing new products to market and driving product growth 

  • Experience leading a team

  • Experience working with an in-house creative team

  • Excellent communication and organizational skills, while being able to stay focused on the big picture and pay attention to details

  • A resourceful attitude and positive negotiation skills — you'll be working with a lot of different teams across Shopify as well as with external partners

Bonus points:

  • Experience working in ecommerce or the tech industry - it's important to understand our platform and the products we deliver

  • Experience using Shopify or any ‘like’ eCommerce platforms

  • Experience using data/analytics to measure the impact of your work

Additional Information

At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities. Please take a look at our 2020 Sustainability Report to learn more about Shopify's commitments.



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