Email & Digital Marketing Specialist (English native speaking)

  • Barcelona, Spain
  • Full-time

Company Description

Shiji Group provides software solutions and services for the hospitality, food service, retail and entertainment industries, ranging from hotel management solutions, to food and beverage and retail systems, payment gateways, data management, online distribution and more. Founded in 1998 as a network solutions provider for hotels, and later changed to a software provider for the whole consumer market, Shiji Group today comprises 5,000 employees in 80+ subsidiaries and brands, serving over 91,000 hotels, 200,000 restaurants and 600,000 retail outlets. Shiji is committed to connecting the global business of hospitality. We provide an integrated suite of technological solutions that empower hotel, retail, food, and entertainment companies to better connect with their guests.
 

Job Description

To support our ReviewPro team, we are looking for an Email & Digital Marketing Specialist to drive lead generation within the B2B hospitality sector. You will be responsible for building and managing engaging, and memorable newsletters as well as creating and optimizing email drip campaigns. You should have strong copywriting skills, technical and analytical knowledge of B2B email marketing, and previous experience with segmentation and conversion rate optimization. You also need to be able to set up Zoom webinars, web forms and landing pages, and ensure the lead flow is optimal. Your input will be key to the success of the marketing campaigns, and you need to fully own your area as well as fit well into an agile team.

 

Key Responsibilities

  • Plan, set up and deliver email marketing campaigns with ongoing analysis, testing, benchmarking, and reporting.
  • Set up landing pages and campaigns in our CRM system, be responsible for the correct forms and lead pathways.
  • Set up Zoom webinars, and oversee webinar invites, kickback emails, and technical setup.
  • Create powerful and engaging content for email campaigns and other areas when needed.
  • Support the marketing team and wider business as and when required.

Qualifications

  • At least 2 years of experience and/or degree in marketing, communications, business or similar.
  • Native English speaker, other languages are a plus.
  • Highly creative and with strong copywriting abilities.
  • Experience with email marketing automation software (experience with Zoho Campaigns is a big plus).
  • Have worked creating and optimizing high-impact lead generation campaigns.
  • Experience setting up webinars, with landing pages and lead flows.
  • Project management/time management skills.
  • Analytical mindset, you’re able to derive meaning from data through A/B testing.  

Additional Information

  • Flexible work schedule
  • Free coffee
  • Subsidized gym membership
  • Brand new office located in the center of Barcelona
  • International team and fantastic work environment
  • Team building activities and charity donation programs
  • Wellness sessions
  • Discounts on Private health insurance, ticket restaurant, transport, kinder garden…