Shiji Group is a global network of technology platforms and solutions for the hotel, retail, food service, and entertainment industries with the goal to connect the businesses of the industries on a global scale. Founded in 1998, Shiji Group today comprises 5,000 employees in 80+ subsidiaries and brands and has been providing software solutions and services, including hotel management tools, F&B and retail systems, payment gateways, data management, and online distribution to over 91,000 hotels, 200,000 restaurants, and 400,000 retail outlets. ShijiGroup focuses on the importance of cross-industry integration to connect all levels of the supply chain, from guests to distributors and suppliers of all types.


To support our Global Marketing Team, we are looking for a Growth Marketing Specialist focused on email marketing, email automation and digital ad management (SEM/SEA).

 You will be responsible for building and managing engaging, and memorable newsletters as well as creating and optimising email drip marketing strategies. You will also be responsible for the overall growth of digital advertising across all channels Search, Retargeting, Display, Social Media Advertising. In this role you will explore new channels, optimise existing channels, manage budgets and localise global and regional targeting. The role also includes working with and managing agencies when necessary.  

Your input will be key to the success of the marketing campaigns, and you need to fully own your area as well as fit well into an agile team. Based in Barcelona (or in any of our European offices), you will prize agility, campaign performance and attention to detail, be able to work to tight deadlines, have an analytical mind, and a positive can-do attitude. 

·       Manage and build various email lists and campaigns, including the design templates, calls-to-action, and content

·       Optimize marketing automation and lead nurturing processes through email and content

·       Proactively liaise with internal teams to produce engaging copy 

·       Support the marketing team and wider business as and when required. 

·       Collaborate with copywriters, designers, product marketing, sales, and external industry experts to produce relevant content that meets the needs of our audience

·       Optimize ROI of all paid digital marketing by measuring, managing, and analysing performance

·       Assisting on the creation of marketing materials and workflows (banners, e-mailings, landing pages) working closely with the Design Team

·       At least 2 years' experience in email marketing and digital ad management 

·       Degree in marketing, communications, business or similar

·       Enthusiasm for marketing and hospitality tech 

·       Native English speaker, other languages are a plus 

·       Experience with marketing automation software (Zoho, HubSpot, Pardot or similar) and HTML 

·       Highly analytical mindset, you’re able to derive meaning from data through A/B testing  

·     Challenging and creative technology environment with a great deal of freedom and responsibility

·     Feedback and initiatives are always welcomed, you’ll also get full ownership to help shape the company's future

·     Opportunity to grow inside the global organization and develop yourself both professionally and personally

·     Flexible working hours, opportunity to work (partially) remotely or choose your preferred location

·     Regular company Events & Entertainments as well as access to various location-based benefits and Employee Assistance Programs

INTERESTED?

Looking forward to your application under the specification of your possible starting date and salary expectations.