Sheba Platform Limited is an impact-oriented organization on a mission to positively impact millions of small businesses through a technology-enabled financial service platform. We are seeking passionate and purpose-driven people to join our team

Job Summary:

A Manager/Senior Manager of Marketing is responsible for overseeing and implementing marketing strategies to promote a company's products or services. This role involves developing marketing plans, managing campaigns across various channels, analyzing market trends, conducting competitor research, and collaborating with cross-functional teams to achieve marketing objectives. Additionally, the Manager/Senior Manager of Marketing typically leads a team of marketing professionals, sets performance goals, and evaluates campaign effectiveness to drive business growth and brand awareness. Strong leadership, strategic thinking, and analytical skills are essential for success in this role.

Job Description:

• Spearhead brand communication strategies to drive growth and profitability, ensuring alignment with stakeholder expectations.
• Utilize data-driven insights to craft compelling brand narratives and effectively position brands in the market.
• Plan and execute comprehensive ATL, BTL, and TTL media campaigns to maximize brand exposure and engagement.
• Maintain brand essence and consistency through strategic oversight of creative and graphic content design.
• Ensure projects are completed on time, within budget, and in adherence to approved guidelines and milestones.
• Collaborate with cross-functional teams to conceptualize and convey the brand's unique story and value proposition.
• Innovatively design and implement promotional campaigns, identifying new business opportunities and marketing initiatives.
• Craft diverse content and creative designs in multiple formats, adhering to style guidelines and targeting specific audiences.
• Leverage digital platforms for structured content distribution and analysis, optimizing strategies for increased conversion and engagement.
• Focus on building and tracking brand equity and loyalty across various ventures, establishing and maintaining brand guidelines for consistency.

Qualifications:

• Bachelor's degree MBA  in Marketing or a related field from  a reputed university
•  6 to 8 years of experience in brand management or related roles
• Proven track record of developing and executing successful brand communication strategies
• Strong analytical and data-driven mindset
• Excellent project management and organizational skills
• Creative thinker with a keen eye for design and storytelling
• Proficiency in digital marketing and social media platforms
• Strong communication and interpersonal skills
• Ability to work collaboratively in a fast-paced, dynamic environment

• Salary: Negotiable (Depends on skills & experience)
• Subsidized lunch: Lunch is provided through catering services and is subsidized 
• Laundry Service: We understand how busy our employees are with their work therefore to make things easier for them we offer our in-house ironing service for free
• Travel Expense: Employees would be able to claim travel expenses and food expenses when they have to spend for any business purpose
• Mobile Allowance: Employees are provided with a company-owned postpaid SIM card through which they can avail of the services offered by the SIM card company