Growth Marketing Manager

  • 1198 65th St, Oakland, CA 94608, USA
  • Full-time

Company Description

Sellpoints, located in Emeryville CA, is a cutting-edge ecommerce engagement platform that helps brands and retailers sell more online. We foster a high-energy, transparent culture that values integrity, innovation, and collaboration, while still finding time to have fun. Recently acquired by ConversionPoint Technologies and poised for rapid growth, we have ambitious plans to develop a comprehensive solution stack that empowers brands to seamlessly setup, manage, and drive online sales. There’s no better time to join the team!

Job Description

Sellpoints is seeking a growth marketing manager to preach the good word of our company and our solutions. If you have a passion for growing an audience, a talent for expressing complex ideas through a variety of channels, and experience managing demand gen campaign strategies then this position is for you. In this role you will be the megaphone that establishes Sellpoints as the thought leader in the ecommerce engagement space, never ceasing to carry that message to new audiences and new frontiers.

Responsibilities:

  • Own conversion & growth of the marketing campaigns

  • Manage SEO of website

  • Use data to understand product value in-depth, create ideas for experimentation, and execute projects to drive activation, retention, engagement, and revenue

  • Responsible for the deployment and optimization of email marketing campaigns to nurture MQLs (and Buyers for Sellpoints)

  • Seek out new creative channels for reaching ReTargeter’s potential customers

  • Work with Content Marketing Manager to develop and execute website copy, webinars, eBooks, co-branding opportunities, speaking engagements, and other marketing assets needed to drive growth

  • Work closely with Product Marketing Manager to optimize website for visit to lead conversion rate

  • Run market research including surveys, competitive landscape, and product positioning

Qualifications

  • 3+ years growth marketing/demand gen experience.
  • BA/BS required.

  • Experience managing demand gen campaigns such as AdWords, Facebook advertising, AppNexus or other ad exchanges.

  • Experience using a CRM system such as Salesforce.

  • Experience with a CMS system such as Hubspot, Wordpress, or Pardot.

  • Experience using analytics tools or SQL queries to measure success of growth strategies.

Additional Information

  • Competitive salary and equity packages.
  • Generous Benefits: Health, dental, vision, disability, life, FSA (health, dependent care, transit) 401K, Employee Stock Option Plan, Referral bonuses

  • Flexible Vacation Plan: Take time off when you need it. Just make sure your job requirements are current and covered while you are away.

  • Kitchen stocked with healthy snacks and drinks.

  • Catered Friday lunches and happy hour.

  • Parking passes, Bike friendly with secured storage area, BART accessible via Emery Go-Round (free shuttle service).

  • Dogs welcome in the office (and several are already here).

  • Massage chairs!