Seed&Spark is a platform that helps build sustainable careers for diverse creators and amplifies the cultural impact of the work that they make. For most of the past decade, Seed&Spark has cultivated equity and inclusion in entertainment, building an unprecedented pipeline of stories from unique perspectives told by people around the world. Leveraging our exceptional content library, we've created a first-of-its-kind inclusive workplace culture program built around film.

We have a passionate team of smart, creative and purpose-driven experts working hard to change the entertainment industry for the better.

About the Role

We are looking for a results-oriented, versatile marketing pro to join our team. Here at Seed&Spark, we ensure that all kinds of stories are told and that all kinds of storytellers have avenues to spark vibrant conversations among people everywhere with their work. One of the ways we support this mission is through our crowdfunding platform, where we focus on how to make creators successful, and more specifically, how to set them up for success on raising the funds they need for their projects. 

As our Marketing Senior Manager, you will promote our products to our customers, optimizing our marketing strategies and tools, as well as manage the marketing department's budget and staff. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. You are comfortable with taking on the day-to-day marketing activities, as well as stepping back and looking at the big picture, defining long-term strategy.

You are part of our sales and marketing team, reporting directly to the CEO, and will work closely alongside Sales, Creator Success, and Product Management to ensure our products are positioned successfully. This role can grow with you, as we grow the business. This is an exciting opportunity within our team, using your experience to help craft and evolve this function into a sustainable, effective marketing team.  This role includes leadership responsibilities and has two direct reports.This is a full-time position.

About YOU

You love storytelling. You believe that, when done well, stories can influence positive behavior and drive social change. And you are looking for an opportunity to use your marketing expertise to promote products that make a positive difference.

You have several years of experience in B2C marketing, with success in many areas of digital marketing, including email, social, and virtual events. You have experience marketing more grassroots than paid growth, you love education as an avenue for building brand trust, and you have experience designing and executing creative and high-impact programs that don't need Facebook ads to be successful. We are a small team and that excites you because you thrive when given the opportunity to mix leadership and strategy with execution. You are a doer and a planner.

We are all working remotely for the foreseeable future, so it’s important that you are proactive and consistent with your internal and external communication. You’re a team player, and look forward to building a team environment in which we care for each other’s psychological safety, have our voices heard, and shift each others’ perspectives.
 

Expected Outcomes for a Marketing Sr. Manager:

• Generate qualified leads for our crowdfunding platform

• Increase creative crowdfunding market share

• Generate a high brand reputation score

• Enable successful professional growth for your direct reports

Core Activities for the Marketing Sr. Manager:

• Develop market strategy for our products and services, finding ways to expand our reach and accessibility to creators and audiences through current and new platforms and mediums

• Define and oversee marketing campaigns, including across events and educational content

• Own the marketing content calendar

• Either execute campaign deliverables or delegate tasks to team members as appropriate

• Define and track quarterly and annual goals/OKRs and KPIs for the marketing team

• Provide leadership and people management to direct reports within the department

• Analyze market trends, data, and insights to guide on-going strategy

• Manage the marketing budget, ensuring efficient marketing spend

• Develop the strategy, manage outreach, and secure sponsorship opportunities for our education and events

• Represent Seed&Spark's values in the world, with a deep commitment to equity and belonging

• Other marketing-related duties as needed or requested by the business

Preferred skills and experience:

• At least 4 years of B2C digital marketing experience

• Extensive knowledge of marketing strategies and channels

• People management and leadership experience are a must. Managing and supporting remote employees is a plus.

• Public Relations experience a plus

• Metrics-driven marketing mind with eye for creativity

• Experience with marketing automation and CRM tools

• Experience driving complex projects

• Strong analytical and strategic skills

• Proven project management success

• Strong time management and organizational abilities.

• Excellent communication skills

• Excellent writing skills

• Growth Mindset

• Quick learner

Worried that you don’t have all the exact preferred experience listed here but really interested in this role? Don’t let that stop you from applying! We know that great talent can come from unexpected places so, in your cover letter, let us know why you’re a great candidate, why you’re excited for this role and how you would excel.

This position may work remotely within the U.S.

All your information will be kept confidential according to EEO guidelines.