Senior Digital Marketer
- Full-time
Company Description
We are a digital performance agency, data-driven, technology and customer focused. We offer clients a new approach to their digital marketing needs and a range of digital services including creative, media, technology and data. Performance marketing is at our roots, targeting, finding and reaching the right audience at the right time in the right way.
We are at a very exciting time, growing quickly and moving closer to our vision of becoming the most client centric agency in Australia.
We are currently re-branding, have a new website in progress, are moving to beautiful offices in the digital quarter on the water at Walsh Bay, have been nominated for an SEMRush award and have some nice company perks!
Job Description
- Support, mentor and manage the Account Executives in your team - currently this would be managing 2 highly driven and conscientious execs.
- Account management and strategy for clients, including campaign set-up, monitor, manage and optimise Paid Search, Paid Social, Display and other online media accounts
- Effective ad copywriting
- Setup and complete daily run rates in a timely manner with actionable insights
- Continued analysis of competitors and keywords to find new opportunities
- Provide regular and on-time reporting to clients on key metrics and agreed KPIs
- Complete regular, timely and accurate ongoing maintenance and optimisation of accounts to ensure they meet objectives
- Provide clients with strategy recommendations to improve campaign performance
- Provide ongoing client servicing including communicating regular campaign progress updates to clients and providing prompt answers to any questions related to their advertising program
- The above will include regular face to face meetings, telephone and email correspondence with clients, publishers and company partners
- Continually up-skilling your knowledge of Paid Search, Paid Social, Display and online advertising
Qualifications
- 2+ years experience in Google Adwords and SEO, Paid Social, Social Media Marketing and Display, which includes campaign set up, management, optimisation and reporting
- Team leading/building/mentoring experience
- Strategic, analytical, yet creative mindset
- Google AdWords/Ads Certified
- Google Analytics experience
- A strong understanding of the digital landscape, including web, SEO, social media, advertising, marketing automation and emerging technologies
- Exceptional communicator, both internally/with the team and with clients
- Superb organisation skills which will allow for excellent and efficient project management and time management proficiencies
- Excellent team builder and educator
- Experience with Conversion Rate Optimisation desirable but not essential
- 2+ years experience managing and networking with Digital Marketing clients
- Excellent knowledge about Google Analytics, data, measuring and developing insights
- Approach all aspects of the business with a data-centric attitude and base decisions on insight and analytics
- Execute digital strategy in conjunction with insights to constantly optimise toward performance
- Rely on the use of site analytics platforms (GA) to develop insights and understand prospect browsing behaviour
- Understand existing audience data and develop segmentation and profiling of prospects in GA to improve media targeting
- Understand industry attribution models using GA and 3rd party ad serving tools like DCM
- Heavy usage of Microsoft Excel and Google Data Studio reports for analysis of campaign performance
- Relevant tertiary qualifications in Marketing or Data/Information Analysis (desirable)
Additional Information
What's on Offer:
- Forward-thinking technology
- Spacious office with great facilities in convenient location (currently on George Street, The Rocks, but moving to beautful Walsh Bay with water and bridge views start November)
- Collaborative culture - young and dynamic team in a fast-paced environment
- Mentoring and training
- Free Nespresso
- Day off on your Birthday each year
Attractive and competitive package
Interviewing now for immediate start - best of luck!