Head of Growth

  • Full-time

Company Description

Deciding where to call home is one of the biggest decisions we make in our lives. It’s also amongst the most stressful. And with the rise of hybrid work, figuring out where to live - at the right location, at the right time and at the right budget - has become more important than ever.

Our team is working to transform the property market: using AI, empathy, and data to make it 10x easier to find and secure the perfect place. We've already built and validated the UK's first personalised property match-making engine. We are now extending this engine into a vertically integrated super-app that digitises the property transaction process end-to-end. We believe that property is about lifestyle needs, location, timing, and relationships. We also believe that we can make all of these elements stronger with technology.

Since launch, we’ve helped thousands of people. Our partners include some of the UK’s largest estate agents and institutional landlords, who have enjoyed 5x better conversions through our platform versus traditional portals. Backed by some of Europe’s greatest investors including Founders Factory and IFG.VC, we have grown at our fastest rate ever in the last 12 months. We’re now ramping up to expand across the UK and beyond, led by a diverse team of entrepreneurs and technologists with backgrounds from Red Bull Racing, BCG, Eigen Technologies and Intu. 

Job Description

You will plan and execute the full marketing and brand strategy, whilst building an A* team. You will lead all customer growth and retention, driving revenue and satisfaction metrics.

As the Head of Growth, you’ll define brand positioning, lead on all demand generation and revenue growth, balancing a hands-on and strategic approach. You will be joining a small team as a critical early-stage team member, and will be expected to bring tremendous creativity, ownership, and drive as you grow SearchSmartly.

When you look back in 6 months, here are some of the things you will be able to show off:

  • Developed a growth, not a marketing, focus at SearchSmartly with quality and conversions at the core

  • Led the transition to a top-down, strategy-led approach to growth, using best practices and playbooks for each growth channel (incl. tools and testing frameworks)

  • Implemented clear processes and documentation for planning, execution, and monitoring of experiments and content across all channels

  • Placed metrics at the core of everything we do, and hold accountability for the quality of leads generated by the platform

  • Delivered growth to hit our high-level OKRs, extracting as much performance as possible from your budget

  • Set general growth strategy and accountable for execution across brand, SEO, PPC, CRM, PR, etc

  • Built distribution partnerships (not sponsorships) from strategic targeting, to outreach and execution

  • Worked closely with Product and Operations to refine product-led growth strategy. Aligned growth activities to build awareness within our target user persona segments

  • Worked closely with Operations to build long-term martech automations that align with our brand voice, data and customer journeys

  • Hired, managed, mentored and empowered a team to be accountable for key growth OKRs and outcomes. Developed in-house strength in PPC, SEO, and social media marketing

  • Took company through a full rebranding exercise

We are fully remote and this role can be done from anywhere, but will require significant daily overlap with UK working hours.

Qualifications

  • Experience leading Growth. You’ve been directly responsible for hypergrowth at early stage startups. You have experience leading growth teams. Bonus points if you have experience leading marketplace growth teams.

  • Hands-on experience in growth hacking, social media / viral marketing, demand generation, performance marketing, tailoring the customer acquisition funnel etc. You’re a bit of a generalist who has stood up growth channels from scratch previously.

  • Strategic expertise across growth modelling, funnel optimization, AB/multivariate testing, growth product, and viral marketing.

  • Excellent communication and leadership skills. You have a track record of empowering your team and creating leaders wherever you go.

You are:

  • An exceptional individual contributor. You are equally comfortable running your own keyword research as you are training others to do it. 

  • Resourceful. You love finding ways to operate quickly. You excel at finding rapid, lean ways to test exciting new ideas. You get energy from seeing successful results.

  • Polished. You write with polished, academic grammar and have an extremely strong attention to detail.

  • Collaborative. You give feedback directly and receive feedback thoughtfully and easily.

  • Inquisitive. No one has all the answers. You’ll happily seek input from others (internal or external) when the situation demands it.

  • Driven. We’re a small team and growing quickly. We all wear multiple hats. We take joy in our work and pride in our mission. To excel in this role, you must be excited by all of this!

  • Kind. You’re generally a pleasure to work with. We value our culture and don’t make compromises on this.

Additional Information

Further background on salary, benefits and hiring process:

What we offer:
It’s an exciting moment to join. We’re growing rapidly in the UK (and beyond!), and you’ll get to spearhead this growth with almost unbounded creative and technical freedom.

Alongside solving a meaningful problem, you’ll also get the following:

Reward: £65 to 80k base (DEO experience), stock options, and a contributory pension scheme.

Learning and Development: In addition to coaching from experienced management, you’ll have access to an annual £1000 L&D fund which you can put to work to help you meet your professional development goals.

Wellbeing: We take the wellbeing of our employees seriously and have taken every step possible to protect the health and wellbeing of our people during COVID-19. We offer 25 days paid holiday per year in addition to bank holidays, and a monthly corporate wellness budget which you can put towards a wellness activity of your interest: whether that’s a manicure, swimming pool session, football session, gym class, yoga class, mindfulness app, or anything else for that matter!

Timelines: 
We are looking to fill this position by April 30th.

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