Easygenerator isn’t just a company, it’s a rocketship to your career! We’re a dynamic Dutch powerhouse transforming the e-learning landscape. Our award-winning authoring tool is a game-changer, embraced by 50,000+ innovators in over 150 countries, including giants like Kellogg’s, T-Mobile, and Walmart. Imagine being part of a team that's reshaping how knowledge is shared globally! At Easygenerator, we thrive on challenges, own our successes, deliver excellence and indulge in a bit of experimentation. 

With five core locations worldwide, Easygenerator is growing quickly and we believe that our success comes from our people. Due to this growth, we are looking for a Head of Digital Marketing to help us achieve our ambitious goals of expanding our presence in the global market.

The Head of Digital Marketing will oversee the creation and execution of demand generation and demand-capturing initiatives that drive qualified leads, sales pipeline growth, and new business MRR (Monthly Recurring Revenue). This role will require a deep understanding of paid media channels, a proven track record of success in driving results with paid media, and experience managing and motivating a team of marketing professionals. 

Responsibilities: 

• Lead a team of 7 professionals 

• Develop and execute a comprehensive demand generation strategy across paid media channels, including Google Ads, Bing Ads, LinkedIn Ads 

• Manage and optimize paid media campaigns to achieve maximum ROI (Return on Investment) 

• Track and analyze key performance indicators (KPIs) to measure the effectiveness of demand-generation and demand-capturing campaigns 

• Work closely with the sales and other marketing teams to align efforts and drive revenue 

• Collaborate with other departments, such as product and customer service, to create cohesive demand-generation efforts 

• Conduct market and customer research to identify opportunities and challenges 

• Create and manage demand generation budgets and forecasts 

• Provide training and support to team members on demand generation best practices and tools 

• Stay up-to-date on the latest trends and best practices in demand generation 

• Present and report on demand generation results to stakeholders 

• Bachelor’s degree in marketing or related field 

• 5+ years of experience in paid media marketing, with a focus on Google Ads, Bing Ads, LinkedIn Ads 

• 3+ years of experience in team leadership and management 

• Proficiency in marketing automation and CRM software 

• Proven track record of driving business results with paid media, including increased qualified leads, sales pipeline growth, and new business MRR growth 

• Excellent communication and collaboration skills 

• Strong understanding of growth marketing fundamentals and best practices 

• Strong problem-solving and decision-making skills 

• A desire to learn and grow in the demand generation field 

• Strong analytical skills, with experience analysing data and making data-driven decisions 

• Knowledge of data analysis and visualisation tools, such as PowerBI or Tableau, is a plus 

What we offer: 

• Working in a fun & international environment surrounded by a dedicated team.   
• Being part of a fast-growing scale-up environment where you can make an impact from day 
• Free meditation and personal therapy sessions through our esteemed partners like Calm and Openup 
• Career framework and growth coaching. 
• Develop yourself in the direction you love most. Due to our fast growth, many new opportunities are unfolding quickly 
• Hybrid working policy. (Ask us about the location-specific policies) 
• Monthly dinners

Who are we?

Easygenerator does more than providing the award-winning e-learning authoring tool. This is not your average SaaS company. We revolutionized the industry by challenging the status quo and making knowledge sharing easy, like never before. We’re not just building a product; we’re sculpting the future of learning. 

As the inventor of ‘Employee Generated Learning’, Easygenerator is a place to explore possibilities, obliterate boundaries, and truly follow your passion. Our dedication to constant improvement drives us to enhance our product continually, striving to become the global category leader and achieve hyper-revenue growth each year.

Easygenerator is a growth company that looks for team members to grow with it. We offer a work environment with a diverse and inclusive culture and an electric atmosphere for professional development. No matter the location, or the role, every EG employee shares one vision: “To make knowledge sharing easy for everyone in the world.”

If you're ready to be a key player in the sales evolution of learning, Easygenerator is the ultimate destination. Propel your sales career, make an impact, and join us in making knowledge sharing effortlessly accessible for everyone worldwide! 

Our stance on diversity & inclusion

Easygenerator is an international company, where people with diverse backgrounds are welcomed. Our diversity empowers us to innovate, build deeper connections, and help all of us become better. It is in our DNA to base professional decisions on someone’s performance and behaviour. Therefore, each employee is in control of their own growth. Qualified applicants will receive consideration without regard to race, colour, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability. 

Apply now and be part of the sales revolution!