Product Marketing Manager (B2B SaaS)

  • Full-time

Company Description

Easygenerator is a Dutch company that empowers organizations to simplify and accelerate their learning development. We provide an award-winning e-learning authoring tool to 50,000+ users in over 150 countries. Enterprises such as Kellogg’s, T-Mobile, and Walmart use our solution to empower subject-matter experts to unlock and share their knowledge online.  

With offices in four locations worldwide, Easygenerator is growing quickly. We are constantly improving our product to become the global category leader and aim for 100% revenue growth each year. At Easygenerator, we challenge, we own, we deliver, and we experiment. Our success comes from our people, and we are looking for a Product Marketing Manager to help us achieve our ambitious goals.

Job Description

As a Product Marketing Manager, you will develop product messaging that differentiates our product and services from others in the market. You are responsible for maintaining and managing competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research. 

Responsibilities: 

  • Develop communicational strategies and support product/features launches
  • Communicate the value of new features and services to the BDR, Sales. Customer success teams and Performance teams.
  • Speak and present both internally and externally to promote the story of our product
  • Ensure that BDR, Sales, and Customer Success teams are up to date with the latest features releases and clearly communicate the value of these features and services to our existing and prospective customers
  • Use market research data to determine product pricing
  • Act as a key stakeholder for the product content creation including (but not limited to) case studies, videos, website copy, and blog posts
  • Gain insight into customer usage of current products, untapped opportunities and buyer personas
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage

Qualifications

  • Previous working experience as a Product Marketing Manager for 3 years
  • MA in Marketing, Communications or similar relevant field
  • Outstanding communication, presentation and leadership skills
  • Excellent organizational and time management skills
  • Sharp analytical and problem-solving skills
  • Creative thinker with a vision
  • Attention to details

Additional Information

We Offer: 

  • Working in a fun & international environment surrounded by dedicated colleagues  
  • The opportunity to make an impact from day one and grow within the company  

  • The opportunity to work closely together with our Chief Revenue Officer, a former Google and Salesforce employee  

  • Weekly lunches & monthly dinners  

  • Monthly neck- and shoulder massages  

  • A competitive base salary and bonus structure  

  • A pension plan from your first day  

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