Easygenerator is a Dutch company that empowers organizations to simplify and accelerate their learning development. We provide an award-winning e-learning authoring tool to 50000+ users in over 150 countries. Enterprises such as Kellogg’s, T-Mobile, and Walmart use our solution to empower subject-matter experts to unlock and share knowledge online.  
With offices in four locations worldwide, Easygenerator is growing quickly. We are constantly improving to become the global category leader and aim for 100% revenue growth each year. At Easygenerator, we challenge, we own, and we experiment. Our success is based off our people, and we are looking for a Digital Campaign Strategist  to help us achieve our ambitious goals.

As a Digital Campaign Strategist, you will focus on ideation, planning, managing, and executing projects related to marketing campaigns. You are responsible for turning the strategist’s vision into reality. Working closely with our cross-functional marketing team you will ensure that we are creating the best in-class marketing campaigns. 

Responsibilities: 

• Develop and execute end-to-end, integrated B2B lead generation and brand awareness campaigns 

• Identify promotional opportunities throughout all stages of the conversion funnel 

• Create and ensure delivery of yearly a campaign plan for European (multilingual campaigns) and US markets 

• Work closely with internal stakeholders and Easygenerator’s Product team on the validation of creative ideas and coordination of campaign launches 

• Conduct market and customer research to identify new campaign opportunities 

• Manage the complete cycle of campaign production from ideation and brief creation to asset production and launch 

• Coordinate localized campaign efforts, ensuring clarity and consistency of communication across all markets 

• Analyze full-funnel campaign and tactic performance on an ongoing basis to continuously optimize results 

• Contribute to updating best practices and offer insights on how to improve campaign effectiveness 

• Explore new and emerging communication channels and content formats

Pillars: 

• Creativity 

• Project management 

• Digital marketing knowledge (basic channel expertise) 

• 3+ year campaigns management experience 

• Bachelor's degree in Marketing Communication, Advertising, or related field (preferred) 

• Growth attitude and ownership over your domain 

• Strong track record of driving positive ROI campaigns 

• Solid understanding of campaign performance metrics 

• Good understanding of the digital marketing landscape and knowledge of the main channels (SEM, LinkedIn, email) 

• Experience overseeing simultaneous global campaigns 

• Very strong interpersonal skills 

• Understanding of current market trends 

• Excellent organizational skills 

• Knowledge of the e-learning space is an advantage 

What we Offer:

• Working in a fun & international environment surrounded by a dedicated team
• Being part of a fast-growing start-up environment where you can make an impact from day 1
• Develop yourself in the direction you love most. Due to our fast growth, many new opportunities are unfolding quickly