Paid Search Specialist

  • Rotterdam, Netherlands
  • Full-time

Company Description

Easygenerator is a Dutch company that empowers organizations to simplify and accelerate their learning development. We provide an award-winning e-learning authoring tool to 50000+ users in over 150 countries. Enterprises such as Kellogg’s, T-Mobile, and Walmart use our solution to empower subject-matter experts to unlock and share knowledge online.   

With offices in four locations worldwide, Easygenerator is growing quickly. We are constantly improving to become the global category leader and aim for 100% revenue growth each year. At Easygenerator, we challenge, we own, we experiment, and we deliver. Our success is based off our people, and we are looking for a Paid Search Specialist to help us achieve our ambitious goals. 

Job Description

You are a data-driven and creative Paid Search Specialist with excellent analytical and communication skills. You will be joining the Paid marketing cross-functional team and working together with our Head of Growth Marketing, Performance Specialist, Campaign Manager, Designer and Copywriter to help bring the marketing of Easygenerator to the next level. 

In a nutshell, these will be your responsibilities: 

  • Manage our multilingual campaigns on Google Adwords and Microsoft Bing 
  • Execute tests, collect and analyze data, identify trends and opportunities to achieve maximum ROI  
  • Manage campaign expenses by staying on budget, estimating monthly costs, and reconciling discrepancies 
  • Optimize copy and landing pages for paid search engine marketing campaigns (together with our Designer and Copywriter) 
  • Perform ongoing paid keyword discovery, expansion, and optimization 
  • Research and analyze competitor campaigns 
  • Conduct research, prepare and launch search and display campaigns for the new markets 

Qualifications

  • 2+ years of experience in a SEM marketing role 
  • Bachelor degree or higher, ideally in a marketing field
  • Experience in running Search campaigns in multiple languages 
  • Advanced knowledge of tracking and GTM 
  • Experience driving acquisition through mobile traffic 
  • Established track record of analytical ability to interpret data and insights 
  • Experience in running experiments 
  • Strong understanding of the full marketing funnel and driving ROI 
  • Motivated, team-player, hands-on with excellent communication skills 
  • Experience working within a Tech- and Start-up/scale-up environment, preferably with a SaaS product is an advantage
  • Excellent command of the English language, both spoken and written 

Additional Information

What we Offer:

  • Working in a fun & international environment surrounded by a dedicated team
  • Being part of a fast-growing start-up environment where you can make an impact from day 1
  • Develop yourself in the direction you love most. Due to our fast growth, many new opportunities are unfolding quickly
  • Learning from our experienced Chief Revenue Officer (a former Google and Salesforce employee) 
  • Learning from our CEO, a highly respected guru in the eLearning industry
  • Monthly neck- and shoulder massages
  • Weekly lunches & monthly dinners

 

Next steps:
Feel free to submit your application right away. If you have any questions, you can ask Amelie ([email protected]) or send her a message on LinkedIn.

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