Brand Marketing Strategist

  • Calgary, AB, Canada
  • Employees can work remotely
  • Full-time

Company Description

WE EMBRACE A TALENT-LED CULTURE

Our work is driven by our team’s desire to be pioneers.

In 2009, we created Robots & Pencils with the then-contrarian view that mobile would be more transformative than the Internet. Turns out we were right.

Today, our thinking is rooted in the belief that, in the age of unprecedented technology acceleration, maintaining a competitive advantage requires new strategies and a focus on innovation.

Our approach has been to create a company designed to follow the talent, allowing us to amass an unfair share of hyper-skilled people who call Robots & Pencils home. A team of people who not only develop innovative solutions to transform businesses, but also create products that have been previously inconceivable.

What are our core values?

  • Strong Work Ethic
  • Top Drawer
  • Always Learning
  • Heart
  • Discipline
  • Efficacy

 

Robots & Pencils offers:

  • We follow the talent meaning you can be located anywhere in North America and work remotely. You also have the option to work in our offices if you live in an area where we have a local office.

  • We work in a dynamic, fast-paced environment where everything is constantly changing from the tools we use to how we think about software.

  • We hire only the best talent we can find. You do remarkable things and solve tough problems where many others have failed before.

  • Attractive compensation package 

  • Paid holidays and vacation.

 

 

Job Description

Who you are:

 

You are someone who believes in the power of brand awareness. You focus on driving lead generation and growing client acquisition.  You thrive in all aspects of marketing whether it be the website, email communication, events, social media, paid advertising, affiliate program, in person and online events, and emerging channels. You are a blend of strategic thinking and tactical expertise having proven success in campaign ideation, program implementation, performance optimization, and reporting. On top of this, you possess a trifecta of creative thinking, analytical skills, and project management abilities.

 

What you’ll do: 

 

  • Build strategies and execute campaigns across website, email, social media, paid digital advertising, and events 

  • Strategize and lead the execution of online, offline and hybrid events, ensuring successful planning, execution, and nurturing/follow up activities

  • Partner with leadership to establish monthly, quarterly, and annual marketing goals and KPIs 

  • Work closely with Business Development and Account ManagementC to ensure marketing efforts support client acquisition, expansion and re-engagement strategies

  • Develop and implement a content strategy that supports brand and business objectives 

  • Maintain brand consistency across all marketing channels 

  • Build and optimize relationships with brand strategic partners 

  • Develop and maintain reporting on all levels of data, identify performance optimization opportunities, and translate analytic insights into actionable recommendations

  • Develop process for working with the Creative team including briefing requests, estimating needs in advance, and managing all projects through asset completion

  • Act as an internal expert on the latest digital marketing technologies, trends, and platforms.

Qualifications

  • 2+ years of prior hands-on digital marketing experience managing performance driven campaigns and/or CRM programs for a B2B or B2C company 
  • Demonstrable experience with web and marketing technologies (e.g. social media networks, CRM/email software, content management systems)

  • Experience with running in person or online events a plus

  • Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies

  • Experience with copywriting for direct response marketing 

  • Familiarity with digital marketing tools like Google Analytics, Hubspot, and Google Search Console 

  • Strong communication skills

Additional Information

Robots & Pencils aspires to have a workforce that is representative of the diversity of our country and encourages applications from everyone