Marketing Manager DACH

At Rise Up, we have an ambitious goal: to inspire and empower everyone to continuously develop skills.

We help our clients to keep and grow their power thanks to our unique Blended Learning Platform. More than just a tool, Rise Up is a complete solution including a strong technological know-how and a learning expertise that allows us to support our clients in the creation and development of today’s and tomorrow’s training services.

We’re growing fast, with our community of 2 million learners in 60 countries! Over the years, Rise Up expanded its footprint in UK and Europe: France, Luxembourg, Belgium, The Netherlands, Germany, ... We plan to double the team this year!

That means we’re looking for talented people with diverse skills and backgrounds to add to our rapidly growing team. That is where you come in: we’re looking for an exceptional Marketing Manager dedicated to the German, Switzerland and Austria market.

Your Mission

Your mission is to grow brand awareness, as well as playing a pivotal part in amplifying the L&D movement, inspiring and empowering everyone to skills development.

Reporting to the Chief Marketing Officer, you will work closely with the rest of the Global Marketing team.

And you will also partner with our DACH General Manager, using your marketing and project management skills to amplify this movement.

Key Responsibilities:

• Define integrated marketing plans that support regional sales strategy, pipeline development and growth within the target account list.
• Plan the ABM field programmes, events, demand gen, partnership marketing and other programmes that create opportunities for target accounts.
• Lead management and close collaboration with the Sales team.

Missions:

• Build the annual marketing plans that align with the marketing strategy and hit KPIs, prepare campaign budget plans, and agreed targets and timelines
• Understand market sizing, sustainability dynamics and needs, competitive intelligence, customer dynamics to create an effective plan to grow in that environment
• Create and build a trusted and valued relationship with our marketing partners and influencers/opinion leaders to increase brand awareness and as possible, ensure co-funding of joint activities that reach our target accounts
• Take the lead responsibility for developing, managing and delivering the organization’s programme of major events in DACH, including the annual awards, seminars, lectures and conferences, in collaboration with the Content Marketing Manager. You have full ownership in which events we attend or sponsor.
• Ensure there is a cohesive pre-event, at-event, and post event strategy to increase engagement and response rates
• Leverage available data and insights to develop activity that is targeted, effective and efficient
• Foster strong relationships with colleagues based in Germany, Global and other countries to share ideas, maximize opportunities and ensure consistent brand alignment across all B2B touch points (E.g. Production of sales support materials,…)

Requirements

• Solid experience in Marketing, with a core focus on Partnership and brand building
• Target-oriented, with a sharp analytical mind for creating focused marketing campaigns with ambitious, measurable objectives
• Brilliant communication skills and the ability to translate ideas into marketing actions and clear objectives
• Exceptional organisational skills and the capability to multitask comfortably
• Experience working in a fast-paced, high-growth business
• A willingness to learn and adapt in an ever-changing fast-growing environment
• Being truly passionate about L&D is a must
   

Rise Up operate a flexible working policy, meaning you can choose to work from home or the office (Stuttgart).