Content Marketing Strategist (Part-Time Remote)

  • 21 Roszel Rd, Princeton, NJ 08540, USA
  • Part-time

Company Description

Headquartered in the beautiful and vaguely academic town of Princeton NJ, Ripen is an agency with a passion for eCommerce. Our four departments (creative, marketing, development, technology) work closely on all projects, fueled by a passion for shared data, donuts, and sushi. Ripen has achieved incredible growth over our 10+ year lifespan. We’re looking to boost our momentum even further with top professional talent. Hopefully, that’s you.

Our office-working environment is rooted in a positive, collaborative spirit. This isn’t the kind of place where people pull rank… unless it’s to volunteer for buying lunch. You’ll find friendly banter is a daily mainstay, as are reasonable working hours. As such, employee satisfaction is high, efficiency is rising, and coffee flows in great abundance. 

 

Job Description

As the content marketing strategist, you will play a key role in creating and executing marketing strategy for our eCommerce clients.

The content marketing manager will be responsible for creating and executing ROI-focused marketing campaigns for eCommerce clients. The role will include managing cross-discipline marketers and implementing multi-channel marketing campaigns. The content marketing strategist will be “ROI responsible” for all marketing campaigns both internally and to the client.

Responsibilities

  • Work with Marketing Director to develop new marketing strategies for clients.
  • Manage the day-to-day operations of marketing staff with the ultimate goal of delivering exceptional value to our clients.
  • Report on KPIs, both internally and client facing.
  • Create and manage campaigns that drive a positive return on investment. Includes influencer, social, and email campaigns.
  • As needed, meet and discuss performance with clients.
  • Maintain a broad knowledge of emerging digital marketing platforms.
  • Actively identify new marketing opportunities for clients.


Qualifications

  • Bachelor’s Degree, preferably in Marketing and/or Business.
  • Results and delivery oriented with a high quality bar and appreciation for detail.
  • Proven ability to be both analytical and creative.
  • Outstanding oral and written communication skills, as well as ability to problem-solve and conduct quantitative analyses.
  • Experience in developing and executing strategic marketing plans.
  • Strong team-orientation and ability to collaborate with others in and outside of the business.

The content marketing strategist will have 2+ years proven experience in an eCommerce setting with at least $1m in annual revenue, including:

  • Influencer marketing - an absolutely critical part of this job will be building and optimizing influencer marketing campaigns.
  • Analytics – Google Analytics, as well as, other data collection tools, both quantitative and qualitative.
  • Email Marketing – Managing the full mix of emails for a given eCommerce site. Transactional, promotional, lifecycle, etc.
  • Proficient with Microsoft Excel.

The content marketing strategist will have a familiarity with the following. They may not have had a direct responsibility for these tasks in previous positions, but should be familiar with the tactics for each discipline.

  • SEO – at a minimum, a basic understanding of the major ranking factors.
  • Content Marketing – a basic understanding of tactics and uses.
  • A/B and Multivariate testing – tools, basic statistics, and methodology.
  • Influencer marketing – ideally, some hands on experience with managing an influncer marketing campaign.
  • Social media advertising - experience driving direct response results on social media advertising platforms.

Additional Information

Benefits include:

  • Healthcare & prescription coverage
  • Dental insurance
  • One week vacation, and six personal days.
  • Monthly company lunches
  • Quarterly company outings

Please provide the following:

  • Resume
  • Cover letter
  • Salary Expectations 

All your information will be kept confidential according to EEO guidelines.