Director, Product Marketing (Remote in US)
- Full-time
- Department: Internal Operations & Administration Team
Company Description
Resultant is a modern consulting firm with a radically different approach to solving problems.
We don’t solve problems for our clients. We solve problems with them.
Through outcomes driven by data analytics, technology solutions, digital transformation, and beyond, our team works with clients in both the public and private sectors to solve their most complex challenges. We start by learning as much as we can about who they are, how they work, and what they’re striving for so we can feel their problems as our own. Partnering with our clients means their desired outcomes are always top of mind, their challenges and strengths guiding our efforts. We build client-focused relationships before we build unique solutions that blaze past expectations.
Originally founded in Indianapolis in 2008, Resultant now employs more than 400 team members who operate from offices around the United States including Indianapolis and Fort Wayne, Indiana; Columbus, Ohio; Lansing, Michigan; Denver, Colorado; Dallas, Texas and Atlanta, Georgia.
We’re Resultant. Clients partner with us to see a difference. People join us to make one.
To be considered for future career opportunities, please submit a candidate profile to this general, Resultant Career Opportunities posting and know that a member of our hiring team will be contacting you with more details regarding a specific position.
Job Description
Resultant seeks a visionary and results-driven product marketer to spearhead the development of outcome-driven, consulting services (offerings) in the Public and Private Sector markets. Our ideal candidate will bring a proven track record of translating market opportunities into value-based, outcomes-driven offerings that resonate with clients and drive growth. Familiarity with public sector marketing, including Federal, and/or State & Local Government, is advantageous, while a deep understanding of the data and technology ecosystem is essential. This individual will play a pivotal role in shaping Resultant's go-to-market strategy, building out the offering framework from the ground up, and continuously evaluating the success of each program to ensure we remain at the forefront of the consulting industry.
Responsibilities:
Collaborate cross-functionally, defining the offering development scope; including the vision and roadmap of the offering program
Develop the offering development process including packages, deliverables, lifecycle management
Engage with business stakeholders to create and manage an offering demand management process that equitably handles competing priorities across business units
Build user communities that provide a continuous feedback loop that drives the offering program forward
Develops offering and market strategy:
- Describe the offering in terms of its ability to solve market problems, and create value-based, compelling messages that drive market acceptance and growth
Collaborate with industry subject matter experts to create content that articulates value throughout the buyer journey. Understand the buying process and key stakeholders involved, and build internal and external content and messaging (sales collateral, presentations, etc)
Collaborate with marketing leaders, business development, and market leads to develop go-to-market plans, market research, and market testing, continually identifying and assessing content needs for a successful offering launch
Develop business development and partner enablement plans. Build and maintain a playbook of sales tools to help business development succeed, including characteristics of good/bad opportunities, buyer insights, key messages, and competitive battlecards.
Collaborate with business development and delivery to identify competitive and alternative offerings in the market. Assess their strengths and weaknesses and develop a strategy for winning against the competition.
Work with key stakeholders across the business to evaluate, define and prioritize market opportunities for potential offerings to test in market. Identify and validate urgent and pervasive problems, define buyer and user personas, and analyze the market segments to pursue.
Qualifications
A Bachelor's degree or equivalent in a relevant discipline
Minimum of 7-10 years of experience in product marketing in a high-growth, service industry. Public sector experience strongly preferred.
Passion for innovation and a knack for translating complex concepts into practical solutions
Strong grasp of data and technology advancements in the consulting industry
Proven ability to identify and capitalize on emerging market opportunities
Expertise in crafting value-driven consulting services that deliver tangible outcomes
Excellent communication skills, both written and verbal, including the ability to express technical concepts in the form of value-based messages
Possess an entrepreneurial spirit, with the willingness to work on everything from high-level strategy to granular tasks such as writing sales collateral copy
Self-motivated, creative, results-driven, solution-oriented, direct, and strong ability to execute on multiple priorities at once
Additional Information
What you should know about us:
- We are humble, hungry, and smart. We solve big problems, serve lots of clients, and are entirely committed to delivering transformative outcomes.
- We are team players, deeply dedicated to the mission of the organization, and to helping everyone around us be successful.
- We compensate well, rewarding performance that delivers positive outcomes for our clients.
- Our leaders work hard, serving as shining examples of what it means to live out our values. They are servant leaders, helping their teams to be successful in all possible ways.
- We offer several opportunities to develop yourself.
- We pride ourselves in having the best talent in the industry and hope that you're up for the challenge!
What our team members say about us:
- “I love our true empathy and concern for our clients, it's very rare and appreciated. It is a pleasure to be a part of an organization like Resultant.”
- "I learn something new every single day, and I feel like I'm a part of building an organization that has legs. I appreciate that I'm consistently humbled by the talent and caliber of our team.”
- “The culture of the company is amazing, and the climate of my team is great. The benefits that employees are offered are better than competitors, and the one-on-one presence that my team lead gives is extremely beneficial to me.”
All qualified applicants will receive consideration for employment without regard to age, color, sex, disability, national origin, race, religion, or veteran status.
Equal Opportunity Employer
By clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy apply