Field Marketing Specialist - B2B - Global IT Consultancy - Hybrid
- Full-time
- Full Time / Part Time: Full Time
Company Description
Resillion is a strategic quality partner - providing global quality engineering, testing, conformance, interoperability, and assurance services from initiation to launch - across software systems, cyber security, devices, digital products and media content.
With a passion for quality, Resillion delivers end-to-end solutions to support clients throughout their strategic digital initiatives offering a holistic approach across software and hardware.
Through our offices in Europe, UK, USA, India and China, we bring together 500+ experts with a commitment to driving success, combining the best human and artificial intelligence (AI) to deliver cutting-edge, quality engineering solutions.
Resillion offers deep sector expertise and partners with the world's leading companies in Telco, Media, Energy & Utilities, Healthcare, Finance and Consumer Electronics. www.resillion.com.
Job Description
What will you be doing?
- Demand & Lead Generation (Prospects & Candidates): Develop and execute creative and effective marketing programs targeting medium to large enterprises, utilizing social media, trade shows, and other relevant channels to convert potential candidates and prospects into leads.
- Sales Enablement: Deliver go-to-market solution/use case support materials and training materials to support the sales team and enhance the buying experience.
- Account-Based Marketing: Collaborate with the Global Marketing Director, Business Managers, sales, and practice leaders to develop tailored campaigns for our key industry sectors.
- Tactical Sales Plays: Collaborate with the Business Development sales team to devise and execute tactical sales play campaigns.
- Event Management: Design and deliver event management programs, including trade shows, conferences, 1:1 networking meetings, round tables, and webinars, focused on our key solution areas, target industries, and buyer personas.
- Content Collaboration: Partner with practice leads and thought leaders to create engaging content such as blogs, whitepapers, and articles.
- Digital Optimization: Coordinate with the digital marketing lead to optimize the web and social media experience for the global and local market.
- Agency Coordination: Manage relationships with marketing, event, content, and design agencies as needed.
Qualifications
What do you bring to the table?
- Communication: Excellent written and verbal communication skills in both Dutch and English.
- Education: A Master's or Bachelor's degree in media, communications, marketing, or equivalent experience.
- Proven experience: 3-5+ years of experience developing B2B digital and event-driven demand generation campaigns.
- Ideally within IT services, and a big plus if in sectors like Cyber Security, Quality Engineering, Device and Software Testing, SaaS, and similar industries.
- MarTech tools: Experience with Salesforce.com Marketing Account Engagement email marketing tool and/or other marketing automation tools.
- Technical skills: Advanced Excel skills and experience with Salesforce.com.
- Basic experience with demand generation platforms. Examples include Salesforce.com Marketing Cloud Account Engagement, HubSpot, Demand Base, 6Sense, Cognisum, ZoomInfo, etc.
- Ideally, you have knowledge or experience with a sales intelligence and prospecting platform like Lusha.
- Third-party lead gen collaborations: Experience executing content syndication and lead generation campaigns via platforms (e.g., BrightTalk and TechTarget, or others).
- Business development: Experience driving demand generation campaigns. Ideally targeting IT and security profiles in medium to large enterprises within sectors like telecom, media, energy & utilities, healthcare, finance, and consumer electronics.
- Creative campaigns: A proven track record of creating marketing programs that generate measurable demand and engagement.
- Analytical skills: Ability to measure and interpret data, demonstrating progress against goals.
- Remote work: Comfortable with remote work and autonomy.
- Some leadership experience (formal or informal)
Additional Information
Location:
- Belgium, Hasselt - Hybrid (Assigned to the Hasselt office 3-5 days a week).
- Flexible and partly remote working is an option.
- Occasional travel within Europe and the UK is required.