The Product Manager (PM) owns the full lifecycle of our Bluetooth Low Energy and Multiprotocol products
and platforms from concept through end-of-life. Acting as the voice of the customer and the market, the PM
translates customer requirements, challenges and application needs into clear, prioritized product
requirements, whole product view definitions, and go-to-marketing strategies. The PM collaborates closely
with key customers, field, and internal teams – System Architects, IC, Infrastructure & Ecosystem
engineering teams to ensure the products and solutions are best-in-class, differentiated, and practical for
real-world systems. The PM drives end-to-end product strategy by developing a compelling business case,
performing competitive analysis, and leading New Product Introduction (NPI) activities including pricing
proposal, product collateral execution, and early customer engagements.

While the PM does not directly own P&L responsibility, they are accountable for overall product success
measured through product definition alignment with customers, market adoption, design wins, revenue,
margins, ROI, and overall customer satisfaction.

Product Ownership
o Owner of the ‘whole product’ proposition and associated business-case
o Lead the marketing requirement documents (MRD) and determine specifications of the
product, including IC, SDK, embedded SW, kits and tools
o Partner with system architects, IC engineering and product enablement teams to ensure
that the technical specifications are aligned with the market and customer requirements

Product Definition
o Clear understanding of competition and market environment. Stay ahead of the
Bluetooth standards (Channel Sounding, Auracast, etc.) and ensure the product feature
set is there waiting for it.
o Engage with customers directly and develop strong trusting relationships
o Collaborate with Sales, FAEs, Product Marketing, UX, Core Tech, Product Enablement
and Applications teams
o Establish clear customer use-cases and system requirements
o Clarify both functional and non-functional requirements
o Establish clear competitive benchmarking
o Set expectations for hardware–software partitioning
o Ensure product coherence across silicon, software, kits and tools so the ‘whole product’
works as an integrated system
o Develop business cases for new investments and ensure success by working closely with
Business Leads, Product Line Manager and other cross-functional teams

Cross-Functional collaboration
o Collaborate closely with System Architects, Marketing, IC, Infrastructure, Ecosystem
engineering and other central teams
o Ensure proper feasibility of market requirements
o Ensure proper architecture options and system trade-offs are made
o Timely clarification and requirement refinement during execution
o Align with PMO and Technical Product Lead (TPL) to make sure product plan is on track

Product and technology roadmap

o Identify feature gaps and competitive differentiation
o Support investment prioritization with data and customer insight
o Align product definitions with Product Line strategy and target segments (industrial,
consumer, etc.)
▪ Product launch & promotion:
o Develop product collateral, fighting guide, product pricing in collaboration with extended
teams & partners
o Provide competitive positioning and clarify product value proposition
o Act as the primary technical and product interface to customers

Lifetime Management
o Coordinate technical updates, Product Change Notifications (PCN), Product
Discontinuation Notifications (PDN), etc.

Requirements and Qualifications

• Bachelor’s degree in electrical engineering, Computer Engineering, or related technical field. Master’s degree is preferred.
• 5+ years’ experience in Semiconductor, embedded systems, or microcontroller-based products
• 2+ years in Product definition, management, applications, or system architect roles
• Understanding connectivity applications in consumer, industrial and IoT applications.
• Strong understanding of:
• Bluetooth Low Energy or other wireless standards and a solid grasp of RF fundamentals
• Microcontroller architectures (ARM Cortex, RISC-V, etc.)
• Embedded software ecosystems
• System-level design considerations (power, performance, cost, safety, security)

Key Competencies

• Customer-first’ mindset with strong system thinking.
• Ability to synthesize complex technical and market inputs into clear requirements.
• Excellent communication skills across technical and non-technical audiences.
• Strategic thinking with data-driven decision making.
• Comfort working across time zones and globally distributed teams.
• Proven ability to influence without formal authority.
• High energy, self-motivation and go-getter attitude.
• Track record of successfully launching products, generating design-wins and ultimately driving revenue growth.

Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier. With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.

At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us?

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.