Principal Product Marketing Specialist

  • Full-time
  • Employment Type: Regular (PERM)
  • Remote Work Available: No

Company Description

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.

Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

Job Description

You will play a central role in the product marketing team to expand sales of UWB SoC products for Asian customers including Japan and Korea, as a key component of digital car key system, for which demand is rapidly growing.

  1. Collect the following information via direct communicating with Tier-1 and OEM for automotive applications and industrial/consumer customers in Asia
    • Customer system requirements (technical, KBF, quality, BoM cost, improvement for their pain points, etc.)
    • Customer project milestone schedule and sockets
    • Customer target price
    • Competitor status (product release, customer evaluation status, sourcing status, price and supply conditions, etc.)  
  2. Propose digital key system solutions and promote relevant devices
  3. Contribute on dedicated product roadmap and specifications
  4. Comprehend and analyze entire market view on your region (TAM/SAM/SOM, market trends, competitor activities, etc.)
  5. Consolidate action plan and strategy to the dedicated customers
  6. Immediate response as local service on technical and commercial demand against major domestic customers 
  7. Respond to quote for RFI and RFQ from customers and promote DIN
  8. Customer support for evaluation of our devices in collaboration with sales, FAE and AE
  9. Provide customer requests (requirements, specifications, schedules, COGS against target price) via product definition marketing members to the product development team and participate in change management process either initiator or reviewer

Qualifications

  • MS/BS in Electrical Engineering / Marketing / Business
  • 10+ years of marketing or strategy planning experience in semiconductor Industry for RF components 
  • Knowledge and experience in product marketing and customer promotional activities for automotive digital key applications
  • Understanding of the product (RF, UWB, BLE, NFC, etc.) requirements and (automotive) digital key systems
  • 5+ years' experience of (Tier-1 or OEM) customer direct communication such as presentation or Q&A
  • Basic understanding of entire development flow of semiconductor components
  • Comprehension of financial calculations such as P/L and ROI, and COGS structure of semiconductor product
  • Strong problem solving skills and ability to own issues and drive resolution.
  • Business level proficiency in English
  • Korean or Japanese speaker

 

Additional Information

Renesas Electronics Corporation empowers a safer, smarter and more sustainable future where technology helps make our lives easier. The leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at www.renesas.com.

Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to  supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.

Renesas Electronics Corporation empowers a safer, smarter and more sustainable future where technology helps make our lives easier. The leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at www.renesas.com.

Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.

ルネサスは「人々の暮らしを楽(ラク)にする」技術で持続可能な将来を築いていく日本を代表する半導体企業です。自動運転やIoTなど多様な分野において、先進的な製品やソリューションを提供しています。当社の製品は、世界中の主要な電子機器メーカーに採用され、日々の暮らしに欠かせない身の回りのあらゆる電子機器に使用されています。 当社では世界25カ国の製造・開発・販売拠点において20,000人以上の従業員が働いています。グローバルチームとして、すべての従業員が、行動指針である「Renesas Culture」をもとに、互いに学習、協力、成長、目標に向けて前進しながら、日々さまざまな課題解決に取り組んでいます。 当社を取り巻く環境は近年の活発な大型M&Aを含めて、他に類を見ないほどダイナミックに動いています。今後もインフラやデータエコノミー関連の急成長市場でのシェア拡大や、産業/IoTや自動車分野でのプレゼンス強化を図ります。変化の激しい中、グローバルチームの一員として、私たちと一緒に持続可能な将来を築いていただける方をお待ちしています。

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