The Rémy Cointreau Group, whose Charentais origins date back to 1724, is the result of the 1990 merger of holding companies owned by the Hériard Dubreuil and Cointreau families, which controlled E. Rémy Martin & Cie SA and Cointreau & Cie SA, respectively. The Group is also the result of successive partnerships with other companies active in the same wines and spirits business lines and is listed on NYSE Euronext Paris.

The Rémy Cointreau group owns a portfolio of exceptional brands of international renown: Rémy Martin and LOUIS XIII cognacs, Cointreau, Mount Gay rum, St-Rémy brandy, The Botanist gin, Telmont champagne, and the three whiskies Bruichladdich, Westland and Domaine des Hautes Glaces.

As Benelux Brand Ambassador RC Mixology, you will be the education & brand connection interface between the Rémy Cointreau Houses, and the market customers and end clients. You will be engaged in brand building, brand education  & development, particularly in the on-trade, to maximize distribution, increase rate of sales and implement brand initiatives as agreed with the Rémy Cointreau Brand’s guidelines and management principles.

Responsibilities:

Brand Communication & Planning

- Embody the values & spirit of excellence of the RC portfolio, leveraging his/her expertise in the spirits industry to be a force of proposition for new tools development for the brand and market teams at key planning moments

- As nano/micro influencer, actively post on social networks to promote RC brands according to RC Group guidelines

- Demonstrate autonomy, agility and creativity on a day-to-day basis

Education Planning & Execution

- Develop and execute qualitative brand trainings to educate the trade and position RC brand portfolio as the brands of preference throughout the market, with a strong focus on the key Belgium & Netherlands markets within Benelux

- Develop a strong network of supportive trade stakeholders, and particularly, of top account bartenders in the Benelux

- In close collaboration with the  brand management team &  Field Sales Manager On-trade, identify top priority accounts in the area, encourage sales, listing & rotations through appropriate outlet tactics(menu presence, trainings, activations, incentives, POS placement…), actively selling in the portfolio to help identifying new prospects & new listings opportunities

- Manage and host qualitatively consumer  facing events to promote the RC brand portfolio amongst a wider audience

- When relevant,  implement, develop and manage international on-trade group mixology programs throughout his market

- Identify & help to build key flagship accounts that resonate globally

- Be available for any event/exhibition/fairs, following  brand & company guidelines and brand validation

Accountability & Reportings

- Represent & present the Remy-Cointreau brands respecting group, brand & local guidelines as well as local legislations –ensure to promote social responsible communication & consumption

- Effectively and responsibly manage T&E and A&P Education Budget under the local Brand Manager supervision

- Provide monthly score card highlighting KPI to local marketing management & in copy to EMEA Education manager: influence on new listings, visibility improvement and activations vs. LY,# master classes, #liquid to lips,#social media posts…

- Ensure to actively use local Sales force CRM & web tools to communicate & report to marketing & sales.

- Monitor and formally report on competitors’ activities, key tools and success stories

- Submit all reports, requests and correspondence within agreed time frame to direct line manager, Brand Managers, Marketing Director

Team Collaboration

- Develop strong relationships with internal brand teams and  local  sales team built on a strong foundation of a clear commercial understanding of their needs in combination with the objectives of the Remy Cointreau portfolio

- Participate to workshops with local Benelux teams,  EMEA Brand Ambassadors, Houses, EMEA Education Manager to create new tools and share best practices

- Interact with other BAs within the RC BA community animated by EMEA Education Manager

- Share in a timely & transparent manner informations related to clients to local marketing, local field sales team, KAM & Field Sales Management

- You have a minimum of 2-5 years of brand development experience in the spirits industry, horeca,events. Passionate about drink culture, able to bring creativity and with top mixology skills

- You will have a strong ability to execute brand strategies and marketing activities as per brand guidelines & yearly plans in an impactful & creative way –as well as provide into input or recommendation to campaign development 

- You are able to understand and share the consumer behaviours and customers insights

- You have a strong ability to respect, endorse & align plan with portfolio and brands management priorities –as well as customer segmentation priorities in the field focusing in on-trade

- You have strong analytical skills and are able to step back, report and analyze from both sales and marketing points of view

- You have the experience of budget management and how to stay within procedures & budget guidelines provided

- You have an engaging personality, you will be a true team player, enthusiastic, curious. High energy self-starter with the ability to function autonomously

- You have good IT skills with knowledge of Microsoft Office software and are moreover social medias savvy & digitally connected

- You have excellent presentation skills & communication skills (verbal and written) in English, Dutch &/or French (3 languages a strong plus)

- Driving licence mandatory

- Flexible hours: Ability to attend events at night (2-3 nights per week) or on weekend

Home based position

All your information will be kept confidential according to EEO guidelines.

Rémy Cointreau is an equal opportunity employer.

We celebrate diversity and are committed to create an inclusive environment for all employees.

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