Director, Brand Marketing

  • Full-time
  • Business Type: Head Office - Penningtons
  • Department ID: 21030 - Marketing Penningtons
  • Job Type: Replacement
  • Grade: 013
  • Status: Permanent

Company Description

Who we are:

At Reitmans (Canada) Limited (RCL), every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most. From the design table to the stores and our digital channels, we are always finding new ways to create memorable customer experiences, backed by a strong brand portfolio and powered by the most passionate people in the industry.

Job Description

Storytelling is at the heart of our Marketing team.

Penningtons is growing. Expanding our brand reach. Investing in the future.

As we look to the future and find innovative ways to deliver a best-in-class and memorable customer experience, it’s never been a more exciting time to join our team and develop your career.  


Reporting the Vice-President, Marketing/Visual Presentation/ Ecommerce, the Director, Brand Marketing is the key driver of brand strategy and evolution, ensuring the Penningtons brand remains top of mind as a Canadian fashion destination. You will lead the team that brings that distinct and powerful brand story to life. 

A key leadership role, as Director, Brand Marketing you are part of a team that places our unique identity into focus and contributes to propelling our brand into the future. Your team will deliver best-in-class brand experience across all platforms.

Equal parts conceptual and strategic, this role taps into your ability to lead and focus on the brand and customer experience.

You will drive break-through ideas, deliver strong business results, accelerating our global brand awareness, and establish our unique positioning within our community.


  • Elevate the brand through a clear and unique market positioning and develop innovative initiatives and communication strategies to reinforce the positioning;
  • Evolved and refine the voice and content direction to align with brand vision and values ;
  • Work closely with Creative, Ecommerce, Data and Retail teams to bring strategies to life, elevating visuals and driving consideration and engagement;
  • Identify market opportunities and threats as well as forecast divisional needs and develops and oversee the implementation of marketing strategies accordingly;
  • Ensure that the brand teams stay connected with the target customer and to ensure the evolving needs are understood and satisfied;
  • Develop communication strategies and manage the development and creation of marketing tools and initiatives that effectively build brand, support divisional objectives and appeal to our customer.




  • Bachelor of Commerce or related field of study;
  • 10 years + relevant experience, in strategic marketing direction, positioning, people leadership and budget management.

Additional Information

What we offer (Why work with us):

  • Hybrid work environment 
  • A competitive benefits package (Full Time Employees Only)
  • Paid Time Off,  Sick Time, Flex Days & Vacation (Full Time Employees Only)
  • Additional benefits include monthly bonus potential, opportunities for advancement and tuition reimbursement
  • 50% discount at all Reitmans (Canada) Limited brands (Penningtons, Reitmans & RW&CO.)
  • Generous Employee Referral Policy 

If this inspires you…let’s talk. Send us your resume today! 

By the way, did you know that Reitmans (Canada) Limited has several hundreds of stores all across Canada and three fashion apparel banners? Get ready to join the Canadian fashion retail icon, with a great success story where you can have a voice and make a real difference. 

There are many ways to wear a career at RCL! #ReadytoRCL 

Reitmans (Canada) Limited is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees -- their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for providing an accessible candidate experience. 

We thank all applicants. Only selected candidates will be contacted.

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